The Market Your Message Show

著者: Jonathan Milligan
  • サマリー

  • The Market Your Message Show is hosted by a professional blogger, Jonathan Milligan, who loves helping messengers (bloggers, writers, speakers, and coaches) rise above the noise so they can get paid for what they know! The podcast covers topics like web traffic, SEO, email list building, platform building, growing an audience, marketing funnels, making money blogging, creating online courses, launching membership sites, creating great content, and more!
    © 2024 The Market Your Message Show
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あらすじ・解説

The Market Your Message Show is hosted by a professional blogger, Jonathan Milligan, who loves helping messengers (bloggers, writers, speakers, and coaches) rise above the noise so they can get paid for what they know! The podcast covers topics like web traffic, SEO, email list building, platform building, growing an audience, marketing funnels, making money blogging, creating online courses, launching membership sites, creating great content, and more!
© 2024 The Market Your Message Show
エピソード
  • Ch. 6: The Disney Trick for Irresistible Offers (Offer Clarity Grid)
    2024/11/08

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    Validate Your Offer: The Offer Clarity Grid

    Want a physical copy of the book?
    https://platformgrowthbooks.com

    In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market.

    00:00 Introduction to the Series
    01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid
    02:18 The Power of a Clear Structure
    03:24 The Offer Clarity Grid Explained
    05:56 Steps to Create a Compelling Offer
    09:35 Today's Exercise: Complete the Offer Clarity Grid
    12:00 Key Takeaways and Conclusion

    Implement the Blogging System that 40x My Online Business! Click here to get the training video

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    13 分
  • Ch. 5: Select Your Rapid Validation Timeline
    2024/10/25

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    Rapid Validation: Master the Art of Short Timelines

    Want a physical copy of the book?
    https://platformgrowthbooks.com

    In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions.

    00:00 Introduction to the Series
    00:11 The Importance of Validating Your Offer
    01:18 Parkinson's Law and Rapid Validation
    02:18 Embracing Short Timelines
    06:07 Three Rapid Validation Timelines
    08:46 Choosing Your RVP Timeline
    11:06 Key Takeaways and Final Thoughts

    Implement the Blogging System that 40x My Online Business! Click here to get the training video

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    12 分
  • Ch. 4: The 4 Secrets to Finding Your Killer Topic Idea
    2024/10/18

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    Unleashing Your Business Potential: Finding Your Killer Topic Idea

    Want a physical copy of the book?
    https://platformgrowthbooks.com

    In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.

    00:00 Welcome to the Market Show
    00:05 Introduction to 'Validate Your Offer'
    00:30 Exclusive Offer for Podcast Listeners
    01:13 Chapter Four: Finding Your Killer Topic Idea
    01:18 The Walt Disney Inspiration
    02:29 Identifying Your Audience's Problems
    03:32 Breaking Through Idea Blocks
    06:30 The Four Methods for Killer Topic Ideas
    11:19 Today's Exercise: Brainstorming Session
    13:01 Key Takeaways and Final Thoughts

    Implement the Blogging System that 40x My Online Business! Click here to get the training video

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    14 分

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