Welcome to The Marketing Compass! In this episode, we sit down with Shane Logan, Sales Manager at More Farm Stores, and Wes Sigler, Founder of Blue River Digital. They discuss More Farm Stores' 111-year history and transition from traditional marketing to a data-driven digital approach. Shane shares how Blue River Digital's targeted campaigns and geo-fencing have transformed their marketing strategy, allowing them to reach the right audience and optimize their sales efforts. They also delve into the importance of building strong client relationships and the power of storytelling on social media. Tune in for valuable insights on adapting marketing strategies to a changing landscape and the power of collaboration between businesses and marketing agencies. Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/⁠

Welcome to the Marketing Compass! In this episode, we dive into the world of land auction videos with Nick and Ryan, exploring essential techniques for capturing drone footage, editing tips, and maximizing video marketing potential. Learn how to create compelling auction videos that showcase properties effectively and leverage various platforms to reach your target audience. Have questions or topic ideas? Let's connect:⁠ ⁠https://blueriverd.com/

Welcome to the Marketing Compass Podcast! This week, Nick is joined by Alyssa Trout and Kaley Wolfe from Oakwood Resort, a historic lakeside destination in Syracuse, Indiana. Learn how this versatile venue balances seasonal challenges, diverse offerings, and local partnerships to create memorable experiences for guests year-round.

Learn more: https://www.oakwoodresort.com Have questions or topic ideas? Let's connect:⁠ https://blueriverd.com/

Welcome to the Marketing Compass Podcast! In this episode, Genevieve and Nick address common questions about ordering apparel, discuss the reasons businesses invest in branded gear, and explore the best practices for choosing quantities and sizes for events and teams. They also cover the benefits of different decoration methods and offer tips for planning and ordering your apparel to maximize cost efficiency and effectiveness.

Have questions or topic ideas? Let's connect: https://blueriverd.com/

Welcome to the Marketing Compass Podcast! This week, Nick and Drew discuss the importance of marketing budgets, highlighting the need to view marketing as an investment, adjust budgets based on business goals, and monitor progress through regular reports. They also provide general guidelines for budgeting at different business growth stages.
Have questions or topic ideas? Let's connect: https://blueriverd.com/

Welcome to the Marketing Compass Podcast! This week, Nick is joined by Amy and Pilirani to give an update on their most recent trip to Togo, the shipping container they are working to fill with supplies, and more!

Learn more: https://givingbasics.org

Have questions or topic ideas? Let's connect: https://blueriverd.com/

Welcome to the Marketing Compass Podcast! This week, Nick and Ryan discuss the rising importance of video in marketing on the Marketing Compass podcast. They offer practical tips on creating engaging videos, from initial planning to final editing, and share insights on future video marketing trends.
Have questions or topic ideas? Let's connect: https://blueriverd.com/

Welcome to the Marketing Compass Podcast! This week Nick and Abigail answer your biggest questions about social medai marketing! From importance of a business's social media presence to the power of short-form videos, and the impact of storytelling on user engagement, they share insights on how to effectivly use social media in your marketing strategy.
Have questions or topic ideas? Let's connect: https://blueriverd.com/