• The Marketing Matinee Episode 03 | Kate Philips from DishedByKate

  • 2024/08/22
  • 再生時間： 46 分
  • ポッドキャスト

The Marketing Matinee Episode 03 | Kate Philips from DishedByKate

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  • When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development.

    Then one day, she went viral. And then she went viral again. And again.

    186,000 followers later, she realised that marketing has a way of sneaking back around on you.

    On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator.

    We cover:

    🤷 Why creators can't ignore brand when starting out

    🏆 How to capitalise on that 'viral moment'

    😅 The pressure to keep one-upping yourself as a content creator

    💸 The ROI that matters in food content

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あらすじ・解説

When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development.

Then one day, she went viral. And then she went viral again. And again.

186,000 followers later, she realised that marketing has a way of sneaking back around on you.

On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator.

We cover:

🤷 Why creators can't ignore brand when starting out

🏆 How to capitalise on that 'viral moment'

😅 The pressure to keep one-upping yourself as a content creator

💸 The ROI that matters in food content

マーケティング 経済学
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