Summary

In this episode, Danny Murawinski discusses the government contracting industry and its impact on America. He highlights the shared sense of purpose within the industry and the traditional methods of doing business. Danny emphasizes the need for the industry to embrace digital marketing and social media to bridge the gap and attract new talent. He introduces the concept of ARR (Authenticity, Relatability, and Relevance) as a framework for creating effective content. Danny encourages individuals in the government contracting industry to share their authentic stories, relate to the audience's political beliefs, and highlight the relevance of their work.

Takeaways

• The government contracting industry is responsible for building America and is the largest consumer of goods in the world.
• The industry has a shared sense of purpose and traditional methods of doing business.
• There is a need for the industry to embrace digital marketing and social media to attract new talent.
• The ARR framework (Authenticity, Relatability, and Relevance) can help create effective content in the government contracting industry.

Chapters

00:00 Introduction to the Government Contracting Industry
03:26 The Industry's Late Adoption of Digital Marketing
06:41 Encouraging People to Work in the Industry
07:07 The ARR: Authenticity, Relatability, and Relevance
09:29 Finding Purpose in the Government Contracting Industry
16:39 Call to Action: Engaging on Social Media