Ever wonder why 75% of major organizational transformations fail? Dr. David White, cognitive anthropologist and transformation expert, reveals the hidden dynamics blocking your company's change efforts.

Most leaders approach transformation by focusing on people: hiring new talent, reorganizing departments, or implementing top-down mandates. Yet the real barriers to change lie in what Dr. White calls "dominant logics" - the deeply embedded ways of thinking that have driven your organization's past success but now actively block its evolution.

These dominant logics aren't abstractions - they manifest in concrete business practices. Your budgeting processes, strategic planning methods, meeting structures, and decision-making frameworks all quietly reinforce the status quo, making transformation nearly impossible without systemic intervention.

Through fascinating examples, Dr. White explains how risk-averse cultures might excel in quality control while suffocating innovation, or how customer-centric organizations can become trapped in patterns that prevent necessary pivots. The paradox? The very dominant logics that created your success now prevent you from adapting to changing market conditions.

Transformation requires more than surface-level changes. Dr. White outlines how organizations must map their entire system of practices, identify where dominant logics are helpful versus harmful, and develop leadership teams capable of implementing sustainable change. This isn't a quick fix - it demands patience, objectivity, and the willingness to examine practices leaders themselves may have created and championed.

Whether you're navigating digital transformation, implementing AI, scaling rapidly, or managing a merger, this episode provides crucial insights into why your smart, experienced team keeps hitting invisible barriers. Discover how to diagnose your organization's cultural DNA and craft transformation strategies that actually stick.

Visit https://www.culture-logics.com/ to connect with Dr. White, or explore his book "Disrupting Corporate Culture" for deeper insights into breaking through organizational barriers to change.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Communication failures are silently sabotaging multifamily operations. Between overflowing inboxes, missed text messages, and information scattered across multiple platforms, your teams are spending countless hours searching for information while important details fall through the cracks.

In this eye-opening discussion, Jim Rostel, COO at Anchor Northwest Property Group, shares a harrowing story about facing a lawsuit eight months after a property disaster, only to discover critical communications were inaccessible after an employee left the company. This real-world example highlights how our industry's fragmented communication approaches create serious business liabilities that extend far beyond day-to-day frustrations.

Jason Griffith, Co-Founder and Co-CEO of Synco, explains why property management needs specialized communication tools rather than generic platforms built for every industry. "Most people are using the same software for communications that the local dog kennel, barbershop, and Department of Defense use," he notes. "It has nothing to do with property management, which is why the current way of doing business causes so much pain."

The conversation reveals how centralizing communications creates transparency from "boardroom to boiler room," allowing executives to monitor critical situations in real-time without micromanaging. We explore how features like instant translation help diverse maintenance teams communicate effectively, and how integrating communications from other alert systems eliminates inbox overload.

Most compelling is Jim's insight on implementation: the executives initially most resistant to change became the platform's biggest champions once they experienced the benefits. "This is one of those questions like as an executive, once you make the move to a new way, why would you go back?" he asks.

Whether you're considering centralization initiatives or simply tired of information falling through the cracks, this discussion provides a practical framework for rethinking your communication strategy. How much more could your team accomplish if they weren't constantly searching for information across multiple platforms?

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

The toughest challenge in business today isn't technology adoption or market volatility - it's navigating meaningful organizational change. Dr. David White, cognitive anthropologist and transformation expert, joins us to reveal why roughly 70% of change initiatives fail despite good intentions and substantial resources.

Drawing from his 30+ years working with organizations like Microsoft, IBM, and many others, Dr. White shares the groundbreaking insights that led him to pursue a doctorate in cognitive anthropology after witnessing repeated transformation failures. His research uncovered a critical blindspot: businesses fundamentally misunderstand what culture is and how it operates. While most leaders focus on values, behaviors, and mindsets, Dr. White demonstrates that culture actually lives in the tacit, taken-for-granted knowledge that manifests through business practices.

The fascinating paradox Dr. White illuminates is that an organization's greatest strengths often become its most formidable barriers to change. The "dominant logics" that created success—whether prioritizing certainty in manufacturing or rapid iteration in software development—frequently become over-applied across domains where they no longer serve the company's evolution. These logics remain largely invisible until you attempt to change them, at which point resistance emerges from seemingly rational business practices.

Through vivid examples and practical frameworks, Dr. White shows how to diagnose these underlying cultural patterns by asking powerful questions like "How do you define success?" or "What makes someone a rock star in your organization?" and listening for revealing patterns. Rather than treating transformation as a mere project or technology implementation, he guides leaders to recognize when fundamental questions about purpose and identity - "What business are we in?" - need addressing.

Looking to drive meaningful change in your organization? This conversation offers crucial insights that go beyond simplistic change management models to help you understand the invisible forces shaping your company's future. Subscribe now for our upcoming series exploring how to identify barriers to change, craft effective strategies, overcome common pitfalls, and sustain transformative change that sticks.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Unlock the secrets to transforming the multifamily housing sector with us as we chat with Larry Gorman, the visionary president of LeaseHawk. Discover how innovations like self-guided tours and centralized leasing offices have not only revolutionized operational efficiency but also set a new standard for the industry. Larry's journey, from overcoming challenges in the hospitality sector to spearheading cloud-based solutions in multifamily housing, offers a wealth of insights and inspiration for anyone looking to optimize their property operations and drive profitability.

We explore the art of cultivating a culture where innovation thrives, highlighting the importance of viewing failure as an opportunity for growth rather than a setback. Through compelling case studies and metaphors, such as a child learning to walk, we illustrate how incremental experimentation can lead to groundbreaking solutions. By fostering an environment where small-scale tests are encouraged and collaboration with stakeholders is prioritized, we demonstrate how the multifamily sector can successfully embrace a mindset of continuous improvement and creativity.

As we journey through the rapidly evolving world of communication technologies, Larry sheds light on how tools like virtual assistants are reshaping leasing processes and addressing the challenges of vacant units. We dive into the transformative future of CRM systems powered by AI, emphasizing the potential to democratize business leverage and unlock employee potential. With Scottsdale as an emerging hub for connection and collaboration, listeners are guided on how to tap into LeaseHawk's resources for further exploration and innovation in the multifamily sector. Join us for an episode filled with insights that could redefine the way you view innovation and efficiency in housing.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Unlock the secrets to transforming financial performance and compliance in the multifamily industry with insights from Michael Bowman, the visionary CEO and founder of Resident Radius. Discover how Michael's journey from an operator to a supplier partner has informed the creation of innovative cash management solutions that tackle financial evictions, late payments, and more. By listening to this episode, you'll gain an understanding of how Resident Radius builds a resident-centric approach that aligns seamlessly with owner and operator policies.

Building a platform from scratch is no small feat, and Michael shares his strategic blueprint for success. Learn about the shift from licensed software to platform development, emphasizing organic growth and the importance of an offshore team in Ireland. Michael highlights the critical role of client partnerships, addressing pain points, and ensuring user-friendly customization. This episode guides you through the strategic onboarding process and the art of communicating positive change to maximize property management efficiency.

With a focus on technology integration, this episode explores the transformative impact on property operations, particularly in cash management and regulatory compliance. Michael discusses the necessity of agile systems in keeping pace with shifting legislation, such as California's security deposit laws. By partnering with specialized tech solutions, operators can maintain excellence while respecting the multifamily industry's human element. Tune in to witness Resident Radius's success story and look forward to future collaborations and insights at their upcoming summit.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim, Chairman of the Multifamily Innovation® Council, sits down with Brad Robins, Principal Product Evangelist at Flex. Flex, a financial tech innovator and official partner of the Multifamily Innovation® & AI Summit, offers a unique approach to providing financial flexibility to renters.

Brad dives into Flex’s mission-driven approach, which empowers renters, reduces pressure on property owners, and contributes to the overall financial wellness of the multifamily industry. As Principal Product Evangelist, Brad explains his role in storytelling and building customer understanding of Flex’s mission, differentiating his focus from the product engineering team. His work emphasizes communication, helping both industry partners and renters understand Flex’s value.

Flex’s product is designed as a financial wellness app, giving renters the option to pay their rent flexibly by splitting payments into two smaller, manageable portions each month. Brad notes that this approach meets renters' needs, especially for those with irregular income or sudden expenses. This unique product-market fit propelled Flex’s rapid growth, reaching over 8 million units across 2,000+ management company partners nationwide. Brad highlights the importance of this growth, emphasizing how Flex’s offering reflects a larger trend set by leading consumer brands, such as Amazon, which now provide diverse payment models to align with consumers’ financial situations.

Collaboration with partners is central to Flex’s product development. Flex is continuously iterating based on feedback from clients in the multifamily industry, such as the suggestion to create a rent payment flexibility option specifically for employees of management companies. This co-created solution reflects Flex’s commitment to its partners and to enhancing its product to better fit the needs of multifamily clients. Patrick and Brad discuss the impact of Flex’s product on multifamily operators, detailing how Flex streamlines rent collections while improving the resident experience.

Flex’s mission extends beyond payment flexibility, encompassing a culture of genuine support and understanding. By empathizing with renters’ financial challenges, Flex strives to make a difference in the resident experience.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim sits down with Arlene Mayfield, Senior Vice President at PetScreening, to explore how PetScreening is reshaping pet policies and operations across the multifamily industry. With over 7 million units under management and partnerships with more than 24,000 property management companies, PetScreening brings innovative solutions that enhance resident experiences, boost property revenue, and streamline compliance with HUD’s guidelines for emotional support animals.

Arlene emphasizes the importance of trust, communication, and collaboration as the foundation for strong partnerships. These values are essential as PetScreening helps property management companies tackle pet-related challenges and improve overall efficiency. PetScreening’s solution alleviates the burden of HUD compliance for Emotional Support Animal (ESA) requests, removing the legal complexity from property managers and reducing potential liability. Additionally, the service is cost-effective: property management companies can implement PetScreening at no cost, as fees are only charged to residents with household pets, allowing managers to avoid “junk fee” concerns.

With PetScreening, properties gain insightful access to pet demographics, such as tracking bite histories, which help properties understand and mitigate risks associated with pet ownership in their communities. PetScreening’s software can be implemented in a week, with two-way integrations into most property management software, making setup fast and effective. Their system enables properties to capture additional revenue through pet fees while also creating a reliable process to verify ESA claims and deter false documentation.

Arlene also shared PetScreening’s plans to expand into the short-term rental space, enabling pet-friendly travel accommodations and office environments where pets can help increase employee engagement and satisfaction. As she notes, “Pets are the new kids, with more pets now in households than children.” Through its offerings, PetScreening builds peace of mind, with the ESA compliance service not only lifting a legal burden but also offering properties a streamlined approach to managing pet policies.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

In this episode of the Multifamily Innovation® Podcast, Patrick Antrim sits down with Jon Land, Director of Sales at AvidXchange, who’s here to reveal how AP automation can transform the real estate industry. From AvidXchange’s remarkable growth—from 44 employees to nearly 2,000—to the evolution of AP solutions from simple invoice automation to comprehensive payment systems, Jon shares insights into how modernizing your financial operations can lead to significant time savings, reduced errors, and enhanced fraud prevention.

Hear firsthand how AvidXchange’s software and services have made a substantial impact on businesses, particularly from the perspective of CFOs and finance teams. Learn about the scalability of their system, which caters to both small and large enterprises by streamlining accounts payable processes and eliminating manual interventions.

Jon also discusses the essential considerations for businesses looking to adopt AP automation solutions, including growth, fraud prevention, and organizational transitions. Don’t miss out on Jon’s expert advice and the benefits of leveraging AI and robust partnerships within the multifamily and real estate industries to achieve seamless financial management.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/