On today’s episode Jake continues a 4-part series on marketing. Today’s guest Joe Ruotolo is the Head of Marketing at Intaker, a legal marketing company focused on helping attorneys utilize technology to stand out. Joe shares some of the cutting-edge uses of AI in the legal space, why attorneys have a hard time evaluating AI software applications, and how AI agents will change the legal landscape in the coming years. If the letters AI are giving you ulcers, then listen to Joe break down in clear and simple terms some of the most practical uses of AI for lawyers in the world today.

On today’s episode Jake continues a 4-part series on marketing with a stellar lineup of guests. Today’s guest Anna Cates Williams of Cedar Grove Law discusses current trends in legal advertising and website design, finding your voice in the legal marketplace, and a game plan for finding time to develop your law firm’s marketing. Whether you are trying to improve the effectiveness of your Google LSAs or discover efficiencies to improve your intake process and client capture rate, Anna’s incredible wisdom will provide you with immediate steps to improve your legal marketing. Have pen and paper ready for this episode so you don’t miss any golden nuggets!

On today’s episode Jake begins a 4-part series on marketing with a stellar lineup of guests. Kicking it off, Uli Seusterof How to Manage a Small Law Firm joins the show to discuss referral-based marketing. Uli’s tips for generating referral relationships and cases are practical and time tested. If you think that referral marketing is how established law firms build their client base at no cost, then you are wrong on all counts. Learn why Uli thinks that most lawyers do not budget enough time or money to build referral relationships and how to use your referral network to generate more work than you can handle.