• How Can Small Creators Win Big Brand Deals?
    2025/06/27

    In this episode of The Nickolas Natali Show, we dive into the intricacies of brand partnerships and negotiations within the creator economy. We discuss the importance of custom proposals tailored to brand goals, the significance of professionalism, and the value of personal connections. The conversation also covers pricing strategies, the ARC framework for campaigns, and effective follow-up methods for maintaining relationships with brands. We emphasize the need for creators to be human in their interactions and to handle feedback—both positive and negative—constructively. The episode concludes with insights on leveraging these principles for successful sponsorships and promoting Justin's book, Sponsor Magnet.


    Takeaways

    • Different brands might pay different amounts for the same work.

    • Every proposal should be bespoke, not a fixed menu.

    • The creator economy allows for lower barriers to entry.

    • Understanding the brand's goals is crucial for negotiation.

    • Resulting can skew perception of negotiation success.

    • Brands often have internal dynamics that affect decisions.

    • Professionalism can set you apart in brand partnerships.

    • Building personal connections can enhance relationships.

    • The ARC framework helps in understanding campaign types.

    • Merit-based pricing can maximize earnings for creators.


    Chapters

    00:00 The Art of Custom Proposals

    02:43 From Thrifting to Negotiation Skills

    05:42 The Creator Economy and Business Plans

    08:52 Understanding Resulting in Negotiations

    11:46 Behind the Scenes of Brand Decisions

    14:40 Professionalism in Creator Partnerships

    18:00 The Importance of Personal Connections

    20:52 The ARC Framework for Campaigns

    23:58 Pricing Sensitivity in Campaign Types

    26:44 Merit-Based Pricing Models

    29:53 Creating Value with Tiered Packages

    32:42 Understanding Usage Rights and Exclusivity

    35:34 Navigating Paid Usage Types

    38:51 Custom Proposals for Brands

    41:42 The Pino Method for Follow-Ups

    44:48 Being a Human in Business

    47:51 Handling Negative Feedback

    50:34 Post-Campaign Reports and Next Steps

    53:39 Final Thoughts and Book Promotion


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/


    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    https://tinyurl.com/42h624wt


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali


    Justin Moore’s Social Media Link:

    https://www.instagram.com/creatorwizard/


    Justin Moore’s Websites:

    https://pages.creatorwizard.com/join

    https://www.sponsormagnet.com/

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    1 時間 11 分
  • How to Close More Deals by Saying Less
    2025/06/20

    In this episode of The Nickolas Natali Show, we dive deep into the real playbook of sales mastery. Whether you're brand new to sales or looking to refine your approach, this episode breaks down the mindsets, frameworks, and sales strategies that actually work—without being pushy, sleazy, or fake.


    Takeaways

    • The 3 P’s that will transform your close rate

    • A high-converting sales call structure

    • How to handle objections with confidence

    • Why listening is your #1 sales weapon

    • The fortune behind follow-up strategies

    • The power of selling outcomes, not features


    Chapters

    00:00 Sales is About Helping, Not Convincing

    00:45 The Three P’s: Problem, Promise, Proof

    01:38 Listening Over Talking in Sales

    02:26 Sales Call Framework: 6 Key Steps

    03:50 Handling Objections Like a Pro

    04:50 Objections Are Buying Signals

    05:36 The Power of the Follow-Up

    06:42 Sell Outcomes, Not Features

    07:16 Sales Recap and Closing Thoughts


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/


    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    https://tinyurl.com/42h624wt


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali

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    9 分
  • You Don't Need More Discipline—You Need This Simple Framework
    2025/06/13

    In this episode of The Nickolas Natali Show, Nick shares a simple yet effective system for maintaining consistency and following through on goals. He emphasizes the importance of defining a clear identity, setting SMART goals, starting small, using positive self-talk, and turning actions into habits. By focusing on who you want to become rather than just the goals you want to achieve, you can create lasting change and transformation in your life.


    Takeaways

    • Define a clear identity, not just a goal.

    • Set SMART goals that are specific and measurable.

    • Start small to build momentum and consistency.

    • Use positive self-talk to encourage yourself.

    • Accountability is key to personal power and change.

    • Turn actions into habits for automatic behavior.

    • The journey of becoming is more important than the goal.

    • Small wins compound over time for greater success.

    • Speak to yourself like a mentor would.

    • Consistency is built through repetition and routine.


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/


    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    https://tinyurl.com/42h624wt


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali

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    6 分
  • The Brutal Truth: You're Probably Building a Product Nobody Wants
    2025/06/06
    In this episode of The Nickolas Natali Show, Nick and Matt discuss the journey of transitioning from a traditional job to entrepreneurship, emphasizing the importance of understanding marketing metrics, testing offers, and the role of AI in advertising. They share personal experiences of finding success with clients, the significance of quick offer launches, and the necessity of adapting to changes in advertising platforms like Meta. The discussion highlights the balance between product development and market testing, as well as the belief that a compelling offer can attract an audience, regardless of prior social media presence. In this conversation, Nick and Matt dive into the transformative role of AI in business, emphasizing the importance of continuous learning and adaptation. They discuss the balance between work and family life, highlighting the significance of a supportive team and flexible work arrangements. Innovative client engagement strategies, such as the Loom Google P90X model, are explored, showcasing how personalized communication can enhance client relationships. Nick and Matt also address the challenges of navigating difficult client interactions and the importance of setting boundaries. Finally, they discuss a partnership model that aligns incentives for both the agency and clients, leading to mutual success, and conclude with reflections on finding fulfillment beyond business achievements.TakeawaysUnderstanding marketing metrics can ignite interest in entrepreneurship.Investing in education can lead to quick returns.Testing offers is crucial for finding market fit.Launching offers quickly can validate business ideas.Failures in advertising provide valuable data for improvement.Balancing product development with market testing is essential.Ad spend should be data-driven to gauge effectiveness.Building an audience is possible without a large following.AI is becoming integral to advertising strategies.Creative ad content is vital for successful campaigns.Investing time in learning AI can improve workflows.AI can streamline tasks and enhance efficiency.A people-first approach fosters a positive work culture.Setting boundaries with clients is crucial for integrity.Personalized communication builds trust with clients.A partnership model aligns incentives for success.Finding fulfillment involves relationships and integrity.Business success is meaningless without personal connections.Continuous adaptation is key to thriving in business.Chapters00:00 The Spark of Interest in Marketing02:50 The Journey to Entrepreneurship05:47 Finding Success with First Clients09:03 The Importance of Testing Offers12:06 Launching Offers Quickly14:48 Navigating Failures and Learning18:07 The Balance of Product Development and Market Testing21:13 Ad Spend and Data-Driven Decisions24:08 Building an Audience from Scratch27:03 The Role of AI in Advertising29:57 The Future of Advertising on Meta39:20 The Evolution of AI in Business45:32 Balancing Work and Family Life49:40 Innovative Client Engagement Strategies56:09 Navigating Client Relationships and Boundaries01:11:15 A Partnership Model for Success01:17:40 Finding Fulfillment Beyond BusinessWant to work with Nick?:https://allthingsmediallc.com/Free Resources Made by Nick:https://nickolasnatali.gumroad.com/Nick’s Podcast Equipment, Training Equipment and More (Affiliate):https://www.amazon.com/shop/nickolasnataliSupport The Nickolas Natali Show on Patreon⁠: https://www.patreon.com/nickolasnataliWhat We Use For Virtual Interviews (Affiliate):https://tinyurl.com/42h624wtDM Nick on Instagram: https://www.instagram.com/nickolasnataliMatt Pshock’s Social Media Links: https://www.facebook.com/Matthewpshock/https://www.instagram.com/mattpshock/https://www.linkedin.com/in/mattpshock/
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    1 時間 20 分
  • He Lived in a Car for 3 Years to Pay Off $60K — Here’s What Happened
    2025/05/23

    In this episode of The Nickolas Natali Show, Nickolas Natali shares his unique journey of living in a 1986 Suburban for three years while paying off $60,000 in student debt. He discusses the challenges and experiences of living in a car, the evolution of his podcasting journey, and the importance of faith and relationships during this time. The conversation also touches on humorous anecdotes related to food and living expenses, as well as the motivations behind his career changes and entrepreneurial pursuits. In this conversation, the conversation explores the evolving landscape of podcasting, discussing its purpose, challenges, and strategies for growth and monetization. They explore the importance of outreach, guest acquisition, and managing expectations in business. The discussion also touches on personal growth through fitness and the significance of investing in coaching for success.


    Takeaways

    • Living in a car can be a transformative experience.
    • Financial strategies are crucial for paying off debt.
    • Relationships can be strengthened through shared experiences.
    • Faith played a significant role during challenging times.
    • Podcasting started as a passion project while living in a car.
    • Humor can be found in difficult situations.
    • Content creation should serve the audience first.
    • Career changes often require taking risks.
    • Entrepreneurship should include a spirit of generosity.
    • Learning from failures is part of the journey.
    • The podcasting industry has a high turnover rate.
    • Podcasting should focus on solving pain points.
    • Building trust with listeners is crucial for monetization.
    • Celebrate small milestones in podcast growth.
    • Guesting on other podcasts is a key growth strategy.
    • Pricing should encourage commitment to coaching.
    • Expectation management is vital in business.
    • Most people don't complete online courses they purchase.
    • Investing in education is essential for skill development.


    Chapters

    00:00 Living in a Suburban: A Unique Journey

    02:56 The Evolution of Podcasting and Content Creation

    06:03 Challenges and Experiences of Living in a Car

    08:54 Food Strategies and Humorous Mishaps

    11:55 Paying Off Debt and Financial Strategies

    14:59 The Role of Faith and Relationships

    18:12 Career Changes and Pursuing Passion

    20:56 The Purpose Behind Podcasting and Entrepreneurship

    22:14 The Purpose of Podcasting

    23:41 The Podcasting Landscape and Challenges

    25:18 Growing an Audience and Monetization Strategies

    27:40 Outreach and Guest Acquisition Techniques

    30:25 The Journey to Podcasting Success

    33:24 Fitness and Personal Growth

    36:42 Managing Expectations in Business

    39:18 Investing in Coaching and Self-Discipline


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/

    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    Riverside.FM


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali

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    44 分
  • Stop Waiting for Permission. Nobody Cares What You Do
    2025/05/19

    In this episode of The Nickolas Natali Show, Nickolas Natali emphasizes the importance of self-permission in achieving personal goals and ambitions. He discusses the mental shift required to stop waiting for external validation and instead take ownership of one's life. Through practical steps like writing a permission slip and creating a no permission needed list, he encourages listeners to embrace their true selves and pursue their dreams without hesitation.


    Takeaways

    • No one is going to hand you the life you want.
    • Most people are too busy thinking about themselves.
    • You don't need to wait to be more qualified.
    • Every high achiever had a moment where they said, screw it.
    • Write a permission slip for your ambitions.
    • Create a no permission needed list.
    • Stop outsourcing your worth to others' opinions.
    • When you own your life, you move with clarity.
    • You attract people aligned with your real self.
    • You have permission to live a big life.


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/


    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    Riverside.FM


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali

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    4 分
  • Why Clients Undervalue You (And the Strategy to Fix It for Good)
    2025/05/09

    In this episode of The Nickolas Natali Show, Nickolas Natali discusses how service-based businesses often find themselves trapped in a cycle of performing tasks rather than building scalable businesses. He introduces a mindset shift and a partner model that helps reposition service providers as experts, allowing them to create value-based offers that drive results and foster long-term client relationships. The conversation emphasizes the importance of understanding client pain points, desired outcomes, and crafting offers that focus on transformation rather than mere deliverables.


    Takeaways

    • Most service-based businesses are stuck doing tasks that don't move the needle.
    • You need to reposition yourself to be seen as an expert.
    • The partner model helps you become irreplaceable to clients.
    • Focus on the transformation clients want, not just tasks.
    • Building offers that solve for outcomes increases perceived value.
    • You can choose your level of involvement in client projects.
    • Clients pay for the transformation, not the task.
    • Creating a strategic roadmap is essential for client success.
    • Value-based offers lead to long-term client partnerships.
    • Shifting your role can help you scale your business effectively.


    Want to work with Nick?:

    https://allthingsmediallc.com/


    Free Resources Made by Nick:

    https://nickolasnatali.gumroad.com/


    Nick’s Podcast Equipment, Training Equipment and More (Affiliate):

    https://www.amazon.com/shop/nickolasnatali


    Support The Nickolas Natali Show on Patreon⁠:

    https://www.patreon.com/nickolasnatali


    What We Use For Virtual Interviews (Affiliate):

    Riverside.FM


    DM Nick on Instagram:

    https://www.instagram.com/nickolasnatali

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    5 分
  • Why It’s So Hard to Make Friends as an Adult—And How to Fix It (w/ Travis Chappell)
    2025/05/02
    In this episode of The Nickolas Natali Show, Travis Chappell discusses the importance of connection, empathy, and building meaningful relationships in both personal and professional contexts. He emphasizes the need to overcome rejection, the value of giving without expecting anything in return, and the lessons learned from his entrepreneurial journey, including the impact of a cancer diagnosis on his perspective and priorities. The discussion also touches on the significance of reciprocity in relationships and the challenges of navigating life changes. In this conversation, the speaker discusses the challenges of navigating business and personal growth, particularly in the context of selling a company and the impact of loneliness on mental and physical health. They explore the importance of building friendships in adulthood, the role of community, and the necessity of self-reflection for meaningful relationships. The discussion emphasizes that fulfillment and happiness stem from pursuing purpose and meaning rather than merely seeking happiness.TakeawaysChange your communication style to connect better.Empathy is crucial in today's society.Overcoming rejection is essential for success.Building relationships requires genuine value exchange.You must be a giver, not just a matcher.Long-term thinking is vital in entrepreneurship.Friendships can evolve from professional connections.Navigating life changes can lead to clarity.You need reasons to connect with others.Fear of regret can drive positive change.Realizing the importance of pivoting in business decisions.Understanding the impact of loneliness on mental health.The need for adults to actively build friendships.Community and connection are vital for well-being.Loneliness can have severe physical health consequences.Self-reflection is crucial for improving relationships.Happiness is a byproduct of pursuing meaning and purpose.Friendships should not be neglected in the pursuit of career success.Building a good relationship with oneself is foundational.Intentionality in maintaining friendships is essential.Chapters00:00 The Importance of Connection and Empathy02:53 Building Meaningful Relationships05:58 The Value of Giving08:55 Overcoming Rejection11:58 Navigating Life Changes and Pivots15:04 Creating Lasting Friendships17:52 The Role of Reciprocity in Relationships20:47 Lessons from Entrepreneurship24:05 Facing Adversity and Finding Clarity34:13 Navigating Business Challenges and Personal Growth37:13 The Loneliness Epidemic: A Personal Journey39:17 Building Friendships in Adulthood42:25 The Importance of Community and Connection46:05 The Impact of Loneliness on Health49:47 Self-Reflection and Building Relationships56:08 The Journey to Fulfillment and MeaningWant to work with Nick?:https://allthingsmediallc.com/Free Resources Made by Nick:https://nickolasnatali.gumroad.com/Nick’s Podcast Equipment, Training Equipment and More (Affiliate):https://www.amazon.com/shop/nickolasnataliSupport The Nickolas Natali Show on Patreon⁠: https://www.patreon.com/nickolasnataliWhat We Use For Virtual Interviews (Affiliate):Riverside.FMDM Nick on Instagram: https://www.instagram.com/nickolasnataliTravis Chappell’s Social Media Links: https://www.instagram.com/travischappellhttps://www.youtube.com/@travismakesfriendsTravis Chappelli’s Website: https://travischappell.com/
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    1 時間 7 分