When we ask people the Number 1 benefit of great sales questioning, few people get the answer right.

Yes, of course, we ask questions of a potential client to understand their needs and work out if we can help. But there is a lot more to it.

In this short solo episode, host Paul Owen shares the one benefit that is the most powerful and the most overlooked in the world of sales. 

Of course, we make mention of other benefits of questions: 

1. Building rapport - people enjoy talking, especially about themselves, and this builds a connection
2. Learning their language - we all use English differently
3. Controlling the conversation - questions are the conversational signposts
4. Making our lives easier - when they're talking, we can relax and listen carefully 
5. Making them think - a client, asked good questions, has to think. This is key to a productive use of their time and ours

But the focus in this episode is on one other benefit.

The idea shared in this episode will not only change how you communicate in your sales conversations and your business meetings; it will probably change the communication in your personal life too. 

Thanks for listening!

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