In this episode we discuss: what should the marketing tech stack look like in 2024. We are joined by Mark Farnell, Head of Marketing Operations at DeepL.

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We chat about the following with Mark Farnell:

• How is AI impacting marketing operations?
• Where to start with building a marketing tech stack.
• Why it's important to consider the complexity and scalability of current platforms.
• Regularly reviewing and optimising the marketing tech stack is crucial for success. Use the first year or two to understand if a tool is a long-term solution before committing to a multi-year contract.
• What value does Intent data platforms provide?
• Why sales enablement is crucial for getting the most value out of marketing automation tools.
• The build vs. buy decision based on your current situation and long-term plans.

• https://www.linkedin.com/in/markfarnell/

A senior marketing operations leader with more than 12 years experience in marketing technology and process. I build and scale the platform and insight needed to understand and grow predictable pipeline.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

6:42 Introduction and Background

17:36 The Impact of AI on Marketing Operations

18:01 Challenges of AI in Marketing Content

19:02 The Value of AI in Marketing

20:26 Building a Comprehensive Marketing Tech Stack

23:26 Vendor Management and Tech Stack Optimisation

24:29 Introduction and the Importance of Long-Term Tool Evaluation

25:44 Essential Tools for a Startup's Series A Toolkit

34:39 Challenges and Value of Intent Data Platforms

35:08 The Build vs. Buy Decision

37:14 Importance of Clean Data and Data Research Approaches

39:14 Key Takeaway: The Importance of Data

In this episode we discuss: Executive compensation and option grants. We are joined by Daniel Harris, Exec Compensation Partner.

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We chat about the following with Daniel Harris:

• What to consider when negotiating equity packages.
• What are the different equity schemes, such as sweet equity, and their implications?
• When to be aware of with tax implications and when to seek expert advice.
• Paying attention to strike prices and their impact on the value of equity.
• How to align incentives and interests between founders, management teams, and employees.
• Is it possible to ensure alignment between company strategy and compensation structure?

• www.linkedin.com/in/daniel-harris-a7333511
• www.pwc.com

I lead the Reward team in the Regions and have over 20 years’ experience of advising companies (both public and private/ private equity backed) and their remuneration committees on all aspects of executive compensation, including the design and implementation of tax efficient and commercially effective pay structures and management incentive plans in the UK and overseas.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

13:56 Introduction and Relevance of the Topic

02:43 Exploring Different Equity Schemes

24:33 Equity Structures in Different Stages of a Company's Lifecycle

26:47 Considerations for US Taxpayers in Negotiating Equity Packages

30:56 Key Elements of a Good Equity Package

34:13 Changes in Strike Prices and EMI Scheme in the UK

36:16 Balancing Performance-Based Vesting

39:45 The Benefits of Accelerated Vesting

41:00 Understanding the Differences in Equity Compensation Systems

41:57 Main Takeaways

In this episode we discuss: What leadership lessons we can learn from the military. We are joined by Ben Read, Founder & CEO of Redeployable, and Andy Wright, Consultant.

We chat about the following with Ben Read and Andy Wright:

• How can trust and delegation enhance command and control in leadership?
• What behaviours and actions are essential for building trust and psychological safety within a team?
• How do confidence, humility, and self-regulation impact leadership effectiveness in high-pressure environments?
• What role does continuous learning and development play in personal and professional growth for leaders?
• How can leaders use mistakes as opportunities for improvement while maintaining team trust and integrity?

References:

• https://www.linkedin.com/in/ben-read-7681b8161/

Biography:

Ben is the founder and CEO of redeployable, and has spent over 10 years in the military as part of the Royal electrical and mechanical engineering unit.

Andy Wright is the former regional VP for Salesforce, and also spent over 20 years in the military as a pilot.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

Summary:

00:00 Introduction and Background

18:56 Command and Control in the Military

20:23 Translating Military Values to the Business World

22:26 Building Trust and Psychological Safety

24:24 Psychological Safety and Leadership

29:21 Leadership Under Duress

30:02 Self-Regulation and Understanding Your Role

34:03 Training, Education, and Development

37:32 The Importance of Humility in Leadership