In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.

• Undercharging Is the #1 Killer – Most clinicians start with prices that are far too low, usually based on insurance rates or old employer cash rates. Charge what you’re worth—or your business will pay for it.
• Tiny Packages = Short-Term Outcomes – 3 or 5-visit packages may feel easier to sell, but they rarely solve chronic problems. Larger packages mean better care, better results, and more long-term retention.
• No Payment Plan? You’re Losing Sales – Patients make buying decisions based on monthly cost, not just total price. Offering a simple payment plan increases conversion and helps people commit to solving the real issue.

"Say your price out loud—and if it doesn’t make you slightly uncomfortable, it’s probably too low."

• ✅ Clinicians charging under $175 per visit
• ✅ Practices offering 3-visit or 5-visit packages
• ✅ PTs unsure how to structure pricing for longer-term care
• ✅ Clinic owners struggling with conversion or retention

• ✅ Why undercharging limits your ability to grow
• ✅ How package size affects retention and staff performance
• ✅ How to implement a simple, effective payment plan for packages
• ✅ How better pricing leads to better outcomes and a more stable business

Pricing isn’t just numbers—it’s a growth strategy. Make the shift now and watch your revenue, retention, and referrals improve across the board.

• → Book a Free Discovery Call
• → Explore More at PhysicalTherapyBiz.com

These changes don’t just boost your income—they improve your impact. Set your pricing with purpose, and scale with confidence.

In this final episode of the Clinician’s Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their market, and eventually create a business that could lead to a major exit.

• What Is a Home Run Practice? – A high-growth clinic built for scale, often generating multiple 7-figures in revenue with layered teams, systems, and leadership.
• Built to Exit or Expand – Whether you plan to sell or keep scaling, this model is structured to attract investors, strategic buyers, or become a multi-location brand.
• Massive Upside, Higher Risk – With the potential for life-changing financial return comes more complexity, risk, and a steep learning curve.
• Requires Strong Leadership – You’ll need to master hiring, delegation, culture, and systems—or surround yourself with people who can.
• Not for Everyone – This isn’t the right race for clinicians who want more lifestyle balance or time freedom—it’s a build-and-scale model through and through.

"The Home Run Practice is for the few willing to go all-in, lead big teams, and build something much bigger than themselves."

• ✅ Visionaries who want to scale a multi-location clinic
• ✅ Clinicians who see themselves as entrepreneurs first
• ✅ Those looking for a high-value business they can eventually sell
• ✅ Builders with the energy, grit, and leadership capacity to grow fast

• ✅ The difference between Home Run and Autopilot models
• ✅ The operational demands of rapid scaling
• ✅ How to think like a business builder, not just a provider
• ✅ What it takes to lead a team through growth and exit

The Lifestyle Practice. The Autopilot Practice. The Home Run Practice. They’re all different races—but one of them is the right one for you.

• → Book a Free Discovery Call
• → Explore More at PhysicalTherapyBiz.com

This wraps up the 3-part series. If you haven’t already, check out Part 1 on the Lifestyle Practice and Part 2 on the Autopilot Practice to decide which one best fits your goals.

In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician’s Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It’s built for clinicians who want time freedom, financial stability, and a business that can function (and grow) without them.

• What Is an Autopilot Practice? – A clinic doing $500K–$3M in revenue where the owner has fully or mostly removed themselves from daily operations.
• Time Freedom Is the Goal – Unlike the lifestyle model, this one gives you the option to reclaim your time for family, hobbies, other businesses, or simply rest.
• It’s Sellable – This model builds true enterprise value, giving you the option to sell your clinic for a significant return or hold it as a long-term passive income asset.
• You're Replacing Yourself – Clinically, administratively, and operationally. That means investing in systems, people, and culture to make it all run.
• Lower Margins, More Leverage – You’ll keep a smaller percentage of revenue, but have more freedom and impact. And the hourly ROI can still exceed a lifestyle practice.

"Your business should support your life—not become your life. The autopilot practice is about freedom and optionality."

• ✅ Clinicians who want to step back from day-to-day treatment
• ✅ Entrepreneurs seeking time flexibility and scalable income
• ✅ Parents who want to be present for their families
• ✅ Those looking to build and eventually sell a valuable business asset

• ✅ The difference between lifestyle and autopilot practices
• ✅ What it takes to remove yourself from your business
• ✅ Why reinvestment, leadership, and culture are critical
• ✅ How to think about ROI per hour, not just net profit

Want help deciding if the Autopilot Practice is the right path for you?

• → Book a Free Discovery Call
• → Explore More at PhysicalTherapyBiz.com

Stay tuned for Part 3 of the series, where we dive into the Home Run Practice—designed for those who want to scale big and build a true empire.