The conversation introduces the Z Marketing Strategy—a zero-dollar marketing approach designed to eliminate upfront advertising costs for property sellers. Developed in response to the industry's reliance on vendor-paid advertising (VPA), the strategy allows sellers to test the market without committing to costly digital exposure or leaving a digital footprint on real estate portals. Instead, properties are initially promoted exclusively to the agency’s curated buyer database, via social media, and direct outreach. This gives sellers the advantage of reaching serious buyers early, while maintaining privacy and flexibility.

The team explains that this method has been a game changer, especially for vendors who are unsure about selling or have had unsuccessful campaigns with other agents. Professional photos and signage are paid for by the agency, not the vendor, ensuring a high-quality campaign with no financial risk. About 70% of properties marketed through the Z Strategy sell in the pre-market phase—often at strong prices—proving that buyers are willing to pay a premium for early access. The approach has redefined how properties are introduced to the market and offers sellers a refreshing, results-driven alternative to traditional marketing.

In this detailed discussion from Morning Minutes, Michael Burgio and Josh Wapshott delve into the core differences between residential and commercial property investments. They explain that commercial properties typically offer higher rental yields and longer lease terms—sometimes up to 10–15 years—compared to residential leases, which are usually 6–12 months. This makes commercial assets attractive to investors focused on cash flow, especially in later stages of their investment journey. On the other hand, residential properties tend to experience stronger and more consistent capital growth, often doubling in value every 10 years, and are considered lower-risk and easier to manage—especially for first-time buyers.

The conversation also covers the financial and operational distinctions between the two asset classes. Commercial loans generally require higher deposits (often 30% or more), carry slightly higher interest rates, and come with greater vacancy risks, requiring investors to plan for extended periods without rental income. However, commercial tenants often invest in fit-outs, adding value to the property. The hosts highlight a recent uptick in commercial activity, including strong sales and leasing in areas like Brookvale, driven by shifting investor sentiment and high residential land taxes. They close with cautious optimism about the market, noting positive signs such as potential interest rate cuts and increased buyer confidence heading into the spring selling season.

The mysterious world of high-end property selling tactics revealed! Ever wondered what those "Expression of Interest" or "Tender" labels really mean when you're browsing multi-million dollar listings? We're pulling back the curtain on these powerful but misunderstood sales methods that dominate the premium property market.

Most homeowners never encounter these specialized approaches, but when property values climb above $3-4 million—particularly for development sites, commercial, and industrial properties—these strategic methods can generate extraordinary results. The difference between EOI and Tender isn't just technical jargon; it represents fundamentally different approaches to extracting maximum value from high-stakes property transactions.

Through revealing case studies, we share how one property owner nearly accepted a direct offer of $10.3 million before our team implemented a structured 10-day tender process that ultimately achieved $12 million—an additional $1.7 million in the seller's pocket. We explore the psychological dynamics that make these methods so effective and why your neighbor is probably the worst potential buyer for your development site, despite what conventional wisdom suggests.

For property owners considering selling premium assets, this episode delivers concrete strategies to maximize your result. And for curious property enthusiasts, you'll gain insider knowledge about how the biggest real estate deals actually happen behind closed doors. Hit subscribe to ensure you never miss our insights into Australia's complex property landscape!

Helping someone move from a home they've lived in for 42 years isn't just another property transaction—it's navigating a profound life transition filled with emotion, practical challenges, and family dynamics.

Josh Wapshott takes us deep into the heart of what he calls "golden sales," those deeply rewarding moments helping long-term homeowners find their next perfect living situation. Through the story of residents from Davidson-Belrose who made the decision to leave their family home after four decades, we uncover the specific triggers that finally convince people it's time for a change. From managing steep driveways that become impossible obstacles to the surprising power of staying within your familiar suburb, Josh reveals the real considerations that matter most when elderly Australians contemplate their next move.

What's particularly fascinating is the fierce loyalty long-term residents show to their local areas. As Josh explains, "They know their doctors, they know their shops, they know their neighbours." This connection often proves stronger than the attachment to the physical home itself, with most refusing to consider options more than a suburb away from their established community. The Belrose Collection presented the perfect solution for these homeowners—allowing them to maintain their sense of place while gaining essential accessibility features like lift access, level entries, and proximity to transport and shopping.

The decision rarely happens in isolation. We discover how these transitions typically evolve into family affairs, with adult children stepping in to research options, advocate for their parents, and ensure the next home truly meets their changing needs. If you're helping elderly parents navigate this significant life change, or if you're considering such a move yourself, this episode offers valuable insights into making the process as smooth and positive as possible. Call us anytime with questions about helping your loved ones find their perfect next chapter.

Ready to take the leap into property ownership in 2025? The rules are changing, and they might just work in your favour.

This candid discussion cuts through the confusing jargon of government schemes to deliver a straightforward guide for first home buyers navigating Australia's property market. We unpack the current First Home Buyer Assistance Scheme (FBAS) in NSW, which offers substantial stamp duty savings of up to $31,000 on properties under $800,000, before diving into the game-changing updates coming in 2026.

The most exciting developments? From January 2026, price caps for the low deposit scheme will increase dramatically to $1.5 million in metropolitan areas (up from $900,000), while income caps disappear entirely from July 2025. This means buyers can enter the market with just a 5% deposit regardless of their income level – a significant shift that opens doors for high-earning professionals previously excluded from these incentives.

We also tackle practical concerns like purchasing tenanted properties (did you know you have up to 12 months to move in?), how rental income can actually help your mortgage payments, and the simplest way to apply for these schemes without drowning in paperwork. The secret? Having the right broker and solicitor in your corner handling the complex documentation while you focus on finding your perfect property.

With property prices continuing to rise and assistance at unprecedented levels, the next 12-18 months present a unique opportunity for first home buyers. Whether you're actively house-hunting or just beginning to save, understanding these changes now puts you in the best position to benefit when the right property comes along.

Subscribe to our podcast for more insider knowledge and practical tips as we continue to track these important developments in Australia's property market. Your journey to homeownership starts with being informed – we're here to guide you every step of the way.