https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape.

Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.

🎯 In this episode:
• What "Query Fan Out" is—and why it's a game-changer for SEO
• The introduction of "Return on Search Page (ROSP)" and why it matters to Google
• Why rank tracking is becoming obsolete—and what's replacing it
• How AI overviews and synthetic queries impact content strategies
• The critical role of structured data and schema in AI-driven SEO
• How Noah builds automated data pipelines using APIs for SEO insights
• Why testing and experimentation is essential for future-proofing SEO strategies
• The growing role of local SEO and video content in the age of AI
• Behind-the-scenes insights into managing the SEO Community Slack group

Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• Episode on Youtube
• The SEO Community
• Sterling Sky Incorporated
• Postamatic
• Google patents on Search with Stateful Chat
• Qforia (tool by Mike King)
• Barry Adams’s LinkedIn post about news publishers’ click losses
• Cindy Krum Episode on Fraggles

Sponsored by Moving Traffic Media

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https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search.

From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward .

Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward.

🔍 In this episode:
• Mike’s raw reaction to Google I/O and the existential threat to traditional SEO
• The concept of “relevance engineering” and why SEO needs to evolve
• Why impressions and brand awareness are becoming core SEO KPIs
• Google's “query fan out” technique and how it reshapes keyword research
• Why rank tracking is dead and new metrics like visibility and citations matter more
• The case for treating search as a branding channel, not just a performance one
• The future of Google Search Console and what it’s still missing
• The gap between current SEO tools and what practitioners actually need
• How AI mode, reasoning, and semantic triples influence optimization
• Mike’s prediction: in 12 months, the default Google experience will be AI-first

Mike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it.

🎧 Listen & Subscribe:

Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team.

📎 Mentioned Links & Resources:

• iPullRank – Mike King’s SEO and content strategy agency
• Profound – Mike's next-gen SEO platform built for the AI era
• The Future of Search: A Recap Discussion of Google I/O
• Relevance Engineering Framework – Deep dive into Mike’s technical methodology
• Mike King on LinkedIn
• Mike King on X / Twitter

Sponsored by Moving Traffic Media

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https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.

As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility.

We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.”

🧩 In this episode:
• The origin and pivot of Nick’s SEO for Lunch newsletter
• Why SEOJobs.com was born out of frustration with job searches
• How Nick took over the r/SEOJobs subreddit (without spending a dime)
• The state of link building today—and why it’s resurging
• Using affiliate and PR channels to win in AI-driven search
• Why SEO can’t “save” bad products or businesses anymore
• Why “trust me, bro” attribution doesn’t cut it in the boardroom
• The risk of tying SEO measurement too tightly to organic channel data
• How Reddit traffic is affecting visibility—and why it’s now an organic channel
• What SEOs need to do to survive the AI shift in 2025

Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world.

🎧 Listen & Subscribe:

Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role.

📎 Mentioned Links & Resources:

• Nick LeRoy’s Official Website
• SEO for Lunch Newsletter
• SEOJobs.com – Marketing Job Board
• r/SEOJobs Subreddit
• Follow Nick on LinkedIn
• Follow Nick on Twitter/X

Sponsored by Moving Traffic Media

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• Page 2 Podcast on Youtube
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• Page 2 Podcast on Facebook

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• Jon Clark on Bluesky
• Jon Clark on Linkedin