Ever notice how the most brilliant experts often remain hidden in plain sight? 💡 Here's a mind-bender: what if the thing holding back your business isn't your expertise or strategy, but simply your relationship with being seen? In this episode, I speak with Linda Ugelow, author of "Delight in the Limelight" about transforming that fear of visibility into genuine confidence.

Linda shares her own journey of overcoming decades of speaking anxiety despite being comfortable performing dance on stage. Her story demonstrates how our relationship with visibility is often rooted in past experiences rather than present reality.

What fascinates me is how Linda approaches this transformation - not through "managing" fear with breathing exercises and affirmations, but by actually removing the fear at its source. This resonates with my own journey from avoiding visibility to embracing it as a crucial part of building authority.

Three key takeaways that you can implement today:

🎯 Start with private practice before going public. Create daily "captain's log" style videos just for yourself to normalize being on camera without the pressure of an audience. This builds genuine comfort with video presence before tackling the separate challenge of sharing content.

🎬 When recording content, focus on connecting with your "right-fit" third rather than trying to please everyone. Recognize that roughly one-third of people will naturally resonate with your authentic style - these are the ones worth showing up for.

🔍 Watch yourself back with curiosity rather than criticism. Look for what you like and appreciate about your presence. This shifts your relationship with self-expression from judgment to growth and makes rapid improvement possible.

Linda's perspective adds an important dimension to my work helping experts build visibility and authority. Her framework shows how addressing the psychological barriers to visibility often matters more than technical speaking skills or content strategy.

Let me know if this episode resonates with your own visibility journey. What's your biggest challenge when it comes to showing up more boldly in your business?

About Linda,

Linda Ugelow (YOU-guh-lo) is a speaking confidence coach, podcast host, and author of the book, Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams and hosts a podcast of the same name. Formerly stricken with public speaking fear herself, she now helps entrepreneurs, coaches, and business leaders transform their experience of speaking from dread to delight whether online or on stage, in the media or the meeting room.

https://lindaugelow.com/

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Many people feel they’re not creative. They’re wrong - they just need to understand how to harness it. Having rapid access to your own creativity can transform your business - so how do we make it happen?

This week on ‘Building your LeaderBrand’ spoke with Julie Stout, an entrepreneur and marketing agency owner who has spent 23 years in business. Julie shared powerful insights into developing creativity as a business skill and how to blend creative approaches with technical execution.

Drawing from her experience in manufacturing and B2B sectors, Julie reveals practical methods for unlocking creative thinking in even the most analytical environments.

Three Key 🔥 Takeaways:

⏰ Start your creativity practice with just 2 minutes daily - Julie recommends setting a timer and practicing non-judgmental brainstorming, particularly right after a shower when your mind is most receptive. This builds your connection to creative flow and strengthens your ability to generate ideas on demand.

⏰ Allow ideas to emerge over time - Like artists developing concepts through multiple sketches, business ideas don't need to arrive fully formed. Julie emphasizes the value of viewing "failures" as building blocks, letting solutions develop organically through iteration rather than demanding instant perfection.

⏰ Set up your mind for solutions - Before bed, clearly state the problem you want to solve. Your subconscious will work on it overnight, often leading to breakthrough ideas in the morning. This intentional approach to problem-solving helps harness your natural creative abilities.

And there is sooo much more.

About Julie

Creativity coach, consultant, speaker and podcaster. ▶ Helping individuals and businesses move from underdogs to champions to superhero. With over two decades at the helm of advancreative, I have pioneered frameworks that transform challenger brands into industry leaders.

Our agency's cornerstone lies in infusing creativity and innovation into marketing programs, driving substantial SEO results and fostering an environment where ideas flourish. Leading the charge for a 'Creative Revolution,' I provide organizations with the tools to escape the confines of conventional thinking.

This is showcased through my unique Creative Fuel Bootcamp and the influential "Creative Fuel for Underdogs" podcast, where we empower listeners to tap into their 'Clear Thinking Channel' and harness their untapped potential.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Mental health problems, just like physical problems, range from a boo boo to a full blown crisis. We know how to take care of our physical bodies but business owners are both stoic and, with mental health - kind of accident prone. There’s a lot of pressure.

In this deeply personal episode, Mike Morrison (founder of Membership Geeks) joins me for an honest discussion about mental health in entrepreneurship, sharing his own experience of clinical depression and building a successful online business.

3 Key Takeaways:

1. Create a "zone of peacefulness" around your business by setting clear boundaries and being selective with clients. It's not about being difficult - it's about protecting your mental wellbeing.

2. The gap between your public persona and private reality can create mental strain. Being authentic about your struggles doesn't diminish your brand - it makes you human.

3. Success doesn't eliminate mental health challenges. Even highly successful entrepreneurs deal with imposter syndrome and anxiety. The key is acknowledging these feelings and seeking appropriate support.

Resources Mentioned

Membership Geeks

Instagram: @membershipgeeks

Connect with Mike Morrison

Find Mike Morrison and Membership Geeks across social media platforms @membershipgeeks, with Instagram being his primary platform for engagement.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Some build lead generation power ☢️ stations and others build lame 😒 ducks?

In this episode of Building Your Leader Brand, I sit down with Louise McDonnell to unravel the real secrets behind making social media work for your business. We’re not talking about going viral or racking up likes—Louise shares how even small accounts can drive real, measurable sales

Whether you’re stuck in the ‘nurture trap’ or simply spinning your wheels trying to see a return on your social media efforts, this conversation is packed with insights you can start applying right away. If you’ve ever wondered why your social media followers aren’t converting into paying customers, this episode is for you.

Here’s a quick teaser of three key takeaways:

The one powerful shift you need to make to turn your followers into buyers without being ‘salesy’.

How to create ( and use ) a lead magnet that actually attracts your ideal customer (not just random downloads).

Why growing your email list is the single most important thing you can do to boost your sales—and how to do it right.

About Louise

Louise McDonnell is an award-winning social media strategist, coach, and trainer with over a decade of experience. As a four-time best-selling author, she has helped thousands of businesses transform their social media presence into powerful sales engines. Louise's innovative strategies and creative insights offer a fresh perspective that leads to real, tangible results. Her approach focuses on practical, actionable steps that drive engagement, generate leads, and increase sales. Louise's passion for helping businesses succeed online is evident in her dynamic coaching style and the success stories of her clients.

https://www.sellonsocialmedia.academy/freeguide

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In episode 281 of Building Your LeaderBrand, I sit down with Bill Gentry, an industrial organisational psychologist, leadership expert, and author of Be the Boss Everyone Wants to Work For: A Guide for New Leaders.

Bill shares practical leadership lessons from his experience working with new leaders, emphasising the importance of fit, empathy, and self-awareness.

Whether you're leading a team, your clients, your audience or yourself, Bill's actionable advice can help you become the leader people want to follow.

Key Takeaways:

1. The Importance of Fit: Understanding how personal and organizational values align is crucial to building cohesive, effective teams.
2. DAC Leadership Model: Effective leadership happens when teams have clear Direction, Alignment, and Commitment—a powerful framework for diagnosing and improving team dynamics.
3. Flipping the Script: To become a great leader, you must shift your mindset from “it’s about me” to “it’s about them” and tailor your leadership style to meet the individual needs of your team.

About Bill

Connect with Bill : https://www.linkedin.com/in/williamagentryphd/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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If you run a business then making sure you are front and centre wherever opportunities happen often seems more a matter of luck than design. My business is all about changing that for clients. When I find someone doing smart things which get me excited - I love to share.

In this week’s episode I ‘finally’ had the pleasure of chatting with Cheryl Laidlaw, a exceptional web designer and small business AI educator, who shared her secret sauce for mastering AI tools and leveraging technology to boost productivity and enhance personal branding.

We also spake about some crazy smart, simple SEO / lead gen hacks you can literally steal ( or recreate 🙄 ) and - yes there’s more - some networking strategies which will drop you right into the centre of where the opportunities happen.

Episode Highlights:

Mastering AI 🤖 Prompts: Cheryl emphasises the crucial role of crafting effective AI prompts to achieve accurate and useful outputs. By mastering this skill, professionals can significantly streamline their workflows and create high-quality content with AI's help.

Networking 🤗 Synergy: Cheryl co-founded the "Work the Room" networking event, showcasing the power of blending in-person interactions and an online presence. This approach not only fosters deeper connections but also amplifies business opportunities and trust within professional communities.

Niche 🎯 Focus for Success: Specialising in a niche, particularly in industries like the medical field, can elevate a brand's credibility and trust levels. Cheryl shares how her strategic focus on building websites for medical professionals has created substantial success and continuity for her business.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In this episode of The Personal Brand Business Show, I had a conversation with Laura Ora, a speaker and coach from Pennsylvania. Laura shares her journey of transitioning from a successful branding agency to pursuing full-time speaking and offers profound insights on personal growth, authenticity, and professional evolution.

Laura's mission is to discover and then empower people to embrace what they 'really' want and overcome mental barriers that hinder their progress towards those previously 'unreasonable' goals.

This interview is a lot of fun.

🔑 Key Takeaways 🔑

Authenticity Over Professionalism: Laura emphasises the value of being your authentic self in both personal and professional settings. She explains how portraying her true self led to greater satisfaction and more fitting opportunities—proving that authenticity attracts the right clients and prevents burnout.

Action Breeds Opportunity: Both Laura and I discuss the importance of taking decisive action to discover new paths and opportunities. Movement and exploration are crucial for personal and professional growth, highlighting that clarity often comes through action rather than overthinking.

Embracing Individuality: Laura advocates for individuality and authenticity, encouraging people to draw inspiration from others while adapting it to their unique context. She stresses that understanding and embracing what makes you different is essential to avoid burnout and foster continuous growth.

About Laura

LauraAura is a Speaker and Mindset Coach for driven women, guiding them to learn how to honor their energy and truly listen to what they want instead of what they’ve been taught they should. Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary. She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life.

Laura online : http://www.lauraaura.com/

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.