• The Peter J Thomson Podcast

  • 著者： Peter Thomson
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The Peter J Thomson Podcast

著者： Peter Thomson
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  • Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New York startup scenes.
    All rights reserved
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あらすじ・解説

Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New York startup scenes.
All rights reserved
経済学
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エピソード
  • Mistakes people make when starting a website project

    Mistakes people make when starting a website project
    2020/06/11
    I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
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    13 分
  • The Uncertainty Principle In Marketing

    The Uncertainty Principle In Marketing
    2019/07/02
    The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.
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    12 分
  • What is a strategist?

    What is a strategist?
    2019/06/25
    Quotes on what a strategist is and what makes for good strategy.
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    18 分

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