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The Power of Visualised Strategy S10 E2

The Power of Visualised Strategy S10 E2

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The podcast and free pdf download report by Peter Cobbe titled "The Power of Visualised Strategy," argues for the critical importance of condensing complex strategic plans into a single, clear visual representation. The insights contend that such a visualisation enhances understanding, improves communication, and accelerates decision-making across an organisation.


The report outlines what a robust visual strategy should encompass, addressing the current state, future vision, and methods of achievement, while also detailing a four-phase process for its creation.


It further explores various archetypes of strategic visualisations, such as the roadmap or circular model, offering real-world examples from companies like Amazon and Apple to illustrate the effectiveness of this approach. Despite acknowledging challenges like oversimplification, the report concludes that visual clarity in strategy is essential for modern organisational agility and alignment.


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