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Dawn talks with Austin LaRoche, CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. Dawn and Austin talk about marketing, data, and conversion.

In this episode…

Who is Austin LaRoche and whom does she serve? (00:50).
How do you move from generating leads to actual conversions, and what key signs show a lead is likely to convert? (1:26)
How should you test your messaging for conversions, and how long should you wait before making adjustments? (2:35)
What do you mean when you say different messages to different audiences?(4:43)
How long should you test messaging with different audiences, and what key indicators show whether it’s working or needs adjustment? How can you avoid the impulse to pull ads too quickly and add more stability to your testing process? (7:03)
How can you reduce sales friction for better conversions? Do you really need separate awareness, trust, and conversion campaigns, or should buying be easy from the start? (13:55)

Before investing in ads, how can you assess how easy it is to do business with you? And how can data, like site interactions without conversions, guide improvements? (16:12)

How can you identify and address dependencies in the customer journey up front, and should they be built into campaigns from the start? (25:05)

How should businesses balance organic growth with ad spend, and when can they expect to see a return on investment from ads? How long should they wait before expecting significant ROI? (27:25)

Austin LaRoche’s Information.
Website: http://www.atakinteractive.com/

LinkedIn: https://www.linkedin.com/in/austinlaroche/

YouTube: https://www.youtube.com/@AtakInteractive

Instagram: https://www.instagram.com/austinlaroche/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Ryann Dowdy, Chief Activator at Soul Charge. Her mission is to awaken powerful women to create exactly what they want by owning their true identity as the Creator of their own reality. Dawn and Ryann talk about the power of expectation.

In this episode…

Who is Ryann Dowdy and whom does she serve? (01:01).
What does it actually mean to have an expectation? (1:38)
What is the importance of having a conscious expectation? (2:32)
In business, how do we consciously create and hold a strong belief or expectation? (3:44)
How do we turn unproven confidence into a strong, actionable belief in business? (9:15)
How can business owners shift from a focus on “how” to clarifying what they truly want? (11:11)
When we set big goals without strong belief, are we just creating a safety net by thinking, “if it happens, it happens”? (17:22)

Does setting a timeline for a goal affect our expectation, especially if we achieve it early? (18:08)

Can you explain more about the idea that we always get what we expect? (20:17)

How can we become aware of unconscious expectations and put the brakes on if needed? (23:37)

Ryann Dowdy’s Information.
Website: https://soulcharge.com/

LinkedIn: https://www.linkedin.com/in/ryanndowdy/

YouTube: http://www.youtube.com/@RyannDowdy

Tiktok: https://www.tiktok.com/@ryanngillenofficial?_t=8r9ROKZFXJn&_r=1

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Dawn’s Website: https://dawnkkennedy.com/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Jan Southern, a seasoned professional dedicated to revolutionizing company efficiency. From collaborating with large corporations encompassing over 1,000 employees to small 2-person offices, Jan's expertise lies in meticulously analyzing processes, policies, and procedures to drive enhanced performance. Dawn and Jan talk about how to tame your Google Drive and make it work for you.

In this episode…

Who is Jan Southern and whom does she serve? (01:18).
What percentage of businesses now are actually using Google Drive? (1:38)
How do we tame this Google Drive? (3:01)
How essential is it to include dates in file names on Google Drive for effective searching and organization? (5:24)
What types of files should we keep on hand for an audit, besides vendor invoices, receipts, and contracts? (7:24)
How can we ensure Excel files and other formats stay accurate and up-to-date when uploaded to Google Drive, especially for audits where format changes might impact the data? (10:07)
What key records should businesses keep for an audit, and what are some common items people mistakenly discard or overlook? (14:37)

How likely is an audit, and which types of businesses are most frequently audited? (19:38)

What’s a better approach for organizing Google Drive to avoid building up a “miscellaneous” folder and needing quarterly clean-ups?

Jan Southern’s Information.
Website: https://ferguson-alliance.com/

LinkedIn: https://www.linkedin.com/in/jan-southern-535577133

YouTube: https://www.youtube.com/@fergusonalliance

Email: Jan@ferguson-alliance.com

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Ronnie Loaiza. A Certified Habit Coach, Master Certified Professional Life Coach, and Certified Personal Trainer dedicated to helping individuals build sustainable habits that align with their goals and values. Dawn and Ronnie talk about habits.

In this episode…

Who is Ronnie Loaiza and whom does she serve? (01:18).
How would you just define a habit? (2:09)
Are we aware of the results of our habits, or do we often act out of habit without considering the outcomes? (3:23)
We have a habitual stress response regardless of the stressor. Where does this pattern come from? (5:33)
Why is it challenging to change habits, even when we know a new approach would serve us better? Why can't we just decide to change and follow through? (7:41)
How do you effectively start changing or adopting a new habit? Should it be one change at a time, or is it possible to reset everything and tackle multiple habits simultaneously? (9:20)
When adding a new habit (like checking email before leaving work), should the approach be different from changing or replacing an existing habit? (19:33)

Ronnie Loaiza’s Information.
Website: www.ronnielolifecoach.com

Facebook: https://www.facebook.com/groups/takeactionwomensleveluphub

Instagram: https://www.instagram.com/ronnielolifecoach/

LinkedIn: https://www.linkedin.com/in/ronnielolifecoach/

YouTube: https://www.youtube.com/@ronnieloa

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

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Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Charmin Moore Canada. Author and Founder/CEO of the Global Coaching Institute skillfully integrates her expertise with her spiritual journey through The Abundance Quest. Dawn and Charmin revisit money archetypes and explore real-life scenarios, showing how each archetype affects business confidence and financial management, empowering you to make better decisions.

In this episode…

Who is Charmin Moore Canada and whom does she serve? (01:32).
The avoider(2:23)
The monk, the spender, and the hoarder? (3:35)
Scenario #1. you have invoices out for about $5,000 that are supposed to be paid on Friday. And you get an email saying they need another 30 days. And you need that money for cash flow. How do they respond? (5:50)
Scenario #2. I want to talk about us having to pay something unexpected like a vendor raising their prices. Or now, instead of getting free shipping at $1,000, you have to spend $5,000 to get that free shipping or something where something unexpected pops up and you weren't expecting. But now you have to release more money from your business. (14:05)
Scenario #3. Imagine you've paid your workman's compensation insurance on time, but due to a system glitch, the payment isn’t correctly applied to your account. Despite doing everything right, you receive a notice suggesting an issue, creating confusion and stress. This scenario applies to many regulatory payments like payroll taxes, where a system error can lead to unexpected follow-ups, even when there’s no actual mistake on your part. (24:08)
Gratitude—being thankful that the information has arrived, allowing us to address the issue instead of being unaware of it. (32:36)
How can you manage your emotions when receiving unexpected or unwelcome news, so you can respond thoughtfully instead of reacting impulsively? (35:15)

Charmin Moore Canada’s Information.
Website: https://www.thevibrationofcharm.com/
Facebook: https://www.facebook.com/Lifecoach.iamcharmin
Instagram: https://www.instagram.com/iamcharmin/
LinkedIn:

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Joseph F. LoPresti. A seasoned founder of Arlington Wealth Management, with 39 years in the financial services industry and a history spanning more than two decades at the helm of his firm. Dawn and Joseph talk about why you need a personal CFO, not just for your business, but you need one personally.

In this episode…

Who is Joseph F. LoPresti and whom does he serve? (00:46).

What is the role of the CFO in business? (2:23)

A personal CFO has a different role from that of an accountant. (3:35)

How does owner financing in business sales impact your personal finances, especially when you're required to hold onto a portion of the equity or carry risk longer? (7:31)

How far in advance should someone bring in a CFO to assess the holistic financial picture and guide personal financial decisions based on the business's outlook? (9:36)

Is there a specific net worth or business size at which it makes sense to hire a dedicated CFO, especially for smaller businesses? (12:00)

How did you get into the role of a personal CFO, acting as a conductor for someone's personal finances? (14:47)

When applying the personal CFO approach to someone with years of siloed advice, where do you typically see the biggest impact first? (17:55)

Joseph F. LoPresti’s Information.

Website: http://www.arlington-wealth.com/

LinkedIn: https://www.linkedin.com/in/joeloprestiria

Youtube: https://www.youtube.com/@arlingtonwealthmanagement4262

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Dawn’s Website: https://dawnkkennedy.com/

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Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Annette Mashi. An enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. She increased their visibility to cut through the noise and position them as experts and thought leaders by writing website copy, emails, and sales sequences to attract and convert their dream clients. Dawn and Annette talk about we're going to be talking about repurposing content.

In this episode…

Who is Annette Mashi and whom does she serve? (1:07).
What kind of content, and in what format can you repurpose? (1:35)
Does repurposing consistent content work better for businesses than following trends that might not align with their brand? (3:55)
What's the process of repurposing content, and are there easy or accessible ways to take clips from podcasts or videos to create multiple posts, emails, or blogs without it being too intimidating? (4:57)
Can content like announcements or sales updates, which aren't meant to educate, also be repurposed effectively across platforms?(8:35)
Can businesses create content in advance and reuse it over time, like posting something on LinkedIn months later, or is content more time-sensitive?(10:06)
Could you explain the concept of content pillars and what businesses should aim to build with them?(17:07)
When creating content pillars, is there a right balance between educational content and other types? (19:46)
Consistent branding and messaging are crucial for building trust in longer sales cycles, as potential clients need time to connect before purchasing.(25:51)

Annette Mashi’s Information.

Website: https://www.writewizards.com/

Instagram: https://www.instagram.com/writewizards/

LinkedIn: https://www.linkedin.com/in/annettemashi/

FB: https://www.facebook.com/WriteWizards/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

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Dawn talks with Michelle Scribner. CEO, MASTER CERTIFIED PROFIT FIRST PROFESSIONAL, REAL ESTATE EXPERT. Michelle Scribner is the CEO of Sum of All Numbers, a leading financial analysis and planning company with full-charge bookkeeping services. Dawn and Michelle talk about Profit Leaks.

In this episode…

Who is Michelle Scribner and whom does she serve? (1:03).

Where are you seeing profit being leaked now? (1:26)

Are you also seeing issues with annual subscriptions and unexpected price increases impacting cash flow, in addition to monthly expenses?(3:12)

How often do businesses review the value of recurring fees and price increases, rather than just accepting them as a cost of doing business? (8:02)

With the current market's high price sensitivity, where can businesses focus on tightening their profit margins without changing their operations or production models?(11:32)

How often should businesses review their revenue lines and cost structures, especially in light of frequent changes like those seen in the coffee industry, where margins and sales can shift rapidly?(15:16)

How do you handle the impact of tough decisions on profit leaks, particularly when market forces lead to results that differ from your expectations? (20:19)

Do you think ad spending and marketing budgets can be a source of hidden profit leaks for businesses, especially when algorithms change and results aren't as expected? (23:08)

Where else could we potentially be pouring money out with good intentions, with an expectation of a result that we need to really closely monitor at this point?(27:32)

Michelle Scribner’s Information.

Website: https://sumofallnumbers.com/about-us/

Instagram: https://www.instagram.com/sumofallnumbers/

Facebook: https://www.facebook.com/SumOfAllNumbers

LinkedIn: https://www.linkedin.com/in/michelle-scribner-94ab881aa/

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Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

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Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books