Welcome back to Real in Real Estate! In this episode, we sit down with Erica Wolfe, leader of the Wolf Team in Jupiter, Florida, and famously known as the "Wolfe of Real Estate." With 17 years in the business, specializing in farming and digital marketing, Erica shares her journey from starting in the challenging 2008 market to leading a successful team of eight. She champions education and collaboration to elevate the entire real estate industry.

Erica shares essential insights on building a thriving real estate career, including:

✔️ Strategic team scaling: Learn Erica’s blueprint for growing from a solo agent, including who to hire first (transaction coordinator, then buyer's agent) and the value of in-office collaboration for team development.

✔️ Mastering modern & traditional marketing: Discover how she became "video first" over a decade ago, built digital sales funnels, and effectively combines targeted online ads with extensive print farming (12,000 mailers a month!) for consistent brand recognition.

✔️ Actionable advice for new agents: Understand the importance of mentorship, being open to learning (even for smaller initial splits), and why you should never be a "secret agent."

✔️ Systemizing for success: Hear about the necessity of building Standard Operating Procedures (SOPs) and how to leverage community engagement on social media to organically generate leads.

✔️ Leveling up your existing business: Erica offers tips for experienced agents on re-evaluating methods, enhancing marketing, and focusing on relationship-building to reach new heights, while cautioning against over-reliance on purchased leads.

Erica Wolfe is dedicated to sharing her knowledge and helping agents succeed. If you're looking to scale your real estate business, refine your marketing, or gain invaluable industry wisdom, don't miss this episode! Find Erica's digital ads course at wolfecore.com, visit her website wolfeofrealestate.com, and follow her on all social platforms @wolfeofrealestate.

Thanks for Listening:

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Episode Summary:

Welcome back to The Real in Real Estate! In this episode, host Jean sits down with Jacob Dow from Marathon Creative to explore the critical role of Customer Relationship Management (CRM) systems in the real estate industry. While many CRMs exist, Jacob explains why Marathon Creative developed its own custom solution after seeing agents struggle with standard systems, focusing on tailoring the CRM to each client's unique workflow and pain points.

Jacob shares essential insights on custom CRM solutions, including:

✔️ Why a CRM is the "lifeblood" for managing clients and prospects, ensuring consistent follow-up and relationship building in real estate.

✔️ The power of custom automation, detailing how tailored drip campaigns (emails, texts, voicemail drops) nurture leads across the pipeline without constant manual effort.

✔️ Beyond contacts: Exploring the robust features of a modern CRM, such as integrated e-signing, document storage, marketing funnel management, and social media scheduling.

✔️ How a custom CRM streamlines operations, offering features like team/brokerage support, comprehensive communication logging, and even reputation management to solicit positive reviews.

✔️ Marathon Creative's holistic approach, positioning themselves as a one-stop shop offering not just custom CRMs but also a full suite of real estate marketing services like photography, video, social media management, and more.

Marathon Creative aims to provide a tailored CRM solution that optimizes business processes and integrates seamlessly with broader marketing efforts. If you're a real estate professional looking to enhance client management, streamline follow-up, and scale your business, don’t miss this episode! Learn how to connect with Jacob Dow via email at jacob@marathoncreative.co or call/text 832-639-1810.

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

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In this episode: Build Your Brand, Build Your Business! Jean sits down with real estate pro, educator, and author Kimberly Offord to unpack the essential, yet often misunderstood, world of personal branding for agents. Think of this episode as your roadmap to creating a magnetic brand that attracts clients and fuels your referral pipeline. Kimberly draws on her extensive experience, shifting from a referral-driven career to empowering agents, offering practical advice to help you define your unique value and stand out from the crowd.

What You'll Learn:

• Audit & Own Your Brand: How to conduct a brand audit using online searches and client feedback, and why you, not the brokerage, are the brand clients ultimately follow.
• Define Your Unique Value & Niche: Actionable steps for crafting your authentic brand identity by finding your specialized niche, setting a clear mission, and modeling success.
• Fuel Referrals with Relationships & Value: The critical importance of follow-up, effective CRM use, and value-driven touchpoints to maintain connections, drive referrals, and build commission confidence.
• Leverage Modern Tools & Resources: Tips on strategically using AI like ChatGPT for branding and insights from Kimberly's workbooks on referrals and AI.

Join Jean and Kimberly for an engaging conversation filled with practical strategies and mindset shifts that will empower you to build a stronger, more authentic, and more successful real estate business. Find out where to connect with Kimberly online. Let's get real about real estate!

Thanks for Listening:

Big thanks for tuning into our podcast! If this episode brought a smile to your face, consider sharing it through the social media buttons on this page. Got thoughts or questions about today's topic? Drop a comment below or reach out via our website. Your engagement keeps the conversation alive!

Subscribe and Leave Us A Review:

Never miss an episode! Subscribe to our podcast on popular platforms like Apple Podcasts, Stitcher, Spotify, Amazon, or your preferred podcast app for automatic updates.

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