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  • Licensing Music for Viral Content & The Makings of Effective Movie Trailers

    Licensing Music for Viral Content & The Makings of Effective Movie Trailers
    2025/06/05
    We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
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    8 分
  • Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship

    Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship
    2025/05/29
    We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.
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    9 分
  • Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency

    Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency
    2025/05/22
    We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
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    10 分
  • Amazon, Fox, and NBCU's Upfronts Recap

    Amazon, Fox, and NBCU's Upfronts Recap
    2025/05/15
    Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
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    9 分
  • Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands

    Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands
    2025/05/08
    Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠Wondercraft⁠⁠.
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    10 分
  • Peacock's Growing Subscriber Base & The Webby Award Winners

    Peacock's Growing Subscriber Base & The Webby Award Winners
    2025/05/01
    Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠Wondercraft⁠.
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    10 分
  • Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows

    Major Ad Agencies Scale Back Their DEI Commitments & The Implications of Brand Appearances in Popular TV Shows
    2025/04/24
    Episode 4: We explore how major ad agencies are quietly scaling back their DEI commitments, the eye-popping $259 billion in digital ad spending last year, and the implications of brand appearances in popular TV shows like White Lotus. Check out the full stories, written by our reporters, over at Marketing Brew. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with Wondercraft.
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    9 分
  • Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals

    Meghan Markle Leans into Affiliate Marketing & The College Athletes with the Most NIL Deals
    2025/04/17
    Episode 3: We explore Meghan Markle's entry into affiliate marketing, the WNBA's ongoing partnership with Voice in Sport, and the latest findings on which college athletes are scoring the most NIL deals. Check out the full stories, written by our reports, over at Marketing Brew. The Refill is generated with Wondercraft.
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    9 分