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When the going gets tough, they say, the tough get going. Amy Kandrac embodies this adage, turning a deeply personal challenge into 'What Friends Do', a robust support network born from the chaos of a health crisis. Join us as Amy takes us through her entrepreneurial odyssey, from the platform's early days before smartphone ubiquity to its transformation into a sustainable modern business model. Her journey is a heartfelt testament to the resilience required in the startup world, especially within the software industry in the Midwest. As she shares the hurdles of growth, funding, and the switch from nonprofit fundraising, Amy's story offers a candid look into the adaptability needed when your venture is as personal as it is professional.

Navigating the waters of a family-run business has its unique trials and triumphs, as Amy deftly illustrates. The blending of personal connections into professional ones can either be a recipe for success or a potential minefield. This episode peels back the layers of this delicate dynamic, discussing the challenges of managing relationships and the subtle art of maintaining friendships and family amidst business pressures. Additionally, we delve into the world of venture funding from a female entrepreneur's perspective, celebrating Amy's status as the first woman in Indiana to secure such funding and discussing how she managed to break through barriers that many women in business face today.

The conversation doesn't shy away from the leadership labyrinth—balancing the need for confidence with the humility of seeking support. Amy's insight into fostering a culture of compassion within her company and the broader business community sets an example for all leaders. Coupled with her vision to extend 'What Friends Do' on a global scale and the introduction of a new concierge service, Amy's drive to innovate support networks has the potential to revolutionize how we help each other through life's toughest challenges. So, tune in to hear how one woman's mission to provide a lifeline for those in need has blossomed into a life-changing enterprise for many.