Marketing teams are under pressure to generate pipeline. Sales wants conversations. The C-suite wants results.

But here's the tension:
Executives expect marketers to get leads. Marketers need their executives to be visible.

That’s the disconnect killing momentum across B2B teams and no campaign can fix it.

In this episode, I will unpack the real reason so many teams feel stuck: it’s not a strategy problem, it’s a visibility gap.

And it’s exactly what the Executive Briefing is designed to diagnose.

This isn’t a sales pitch. It’s a strategic reset!

One that gets your CEO, sales, and marketing aligned around what today’s buyers actually trust: visible leaders, human content, and honest conversation.

If your content is active but your pipeline is quiet, this episode explains why.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

RTR EP07 - Buyers Don’t Follow Funnels. They Follow Visible Leaders.
With Special Guest: Scott Boulas

Scott Boulas was trusted in every room he walked into.
But when he stepped into consulting, he hit a wall: Online, he was invisible.

In this episode, Scott shares how he went from a word-of-mouth reputation to becoming the voice people recognize before they ever meet him.

He didn’t change who he was, he just figured out how to show up online the same way he leads in person.

We talk about:
Why being great offline doesn’t cut it anymore
How Scott started using content to open doors instead of chasing them
The recon mindset that helped him lead in the military — and now drives his visibility strategy
The shift from “posting” to showing up with something real to say
If you’ve ever thought, “People should know who I am by now”, this one’s for you.
Because in 2025, trust isn’t built in private rooms. It’s built in public.

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube

Think you're building trust? Well.. you're not.

They’re still clinging to the same tired tactics from 2014 cold outreach, company posts, over-polished content and wondering why no one’s biting.

Let me be clear: Buyers don’t trust brands. They trust people.

And if your voice isn’t out front, your company is invisible.

In this week’s episode of The Revenue Through Reputation Show, I'm saying what most won’t: Your reputation is either earning conversations, or killing them.

There’s no middle ground anymore.

This isn’t a “how to content” episode. It’s a wake-up call for CEOs, founders, and sales leaders who feel the shift and are ready to show up differently.

If your marketing looks clean but feels empty…
If your pipeline depends on pushing instead of pulling…
If you’re tired of being ignored...

Tune in and then ask yourself: Is your voice creating trust or just more noise?

The Revenue Through Reputation Show
Hosted by Brandon Lee
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube
Empowering CEOs, founders, and sales leaders to build high-impact digital reputations that drive business growth.
New episodes every Tuesday at 11 AM ET | LinkedIn & YouTube