Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively.

Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase.

Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem.

The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging.

It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence.

In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product.

About Allison Hardy

Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies.

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Additional Resources

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Often, life feels chaotic and overwhelming, causing us to lose sight of our true selves and intentions. This journey not only affects our personal growth but also hinders our ability to live authentically. Finding our clarity of purpose requires aligning with God's plan for us and letting go of comparison.

When we find ourselves feeling stuck, it's crucial to reflect on our journey. The key lies in understanding that personal leadership begins with leading our own lives. Without a personal vision, life can easily become directionless, falling prey to the vision others impose upon us. As we engage in personal development, aligning our actions with authenticity allows us to become better not only for ourselves but also for those around us.

A critical theme that emerged is the importance of embracing life’s divine design. While the word "purpose" can sometimes feel overused and diluted, its core lies in aligning with the path set out for us. There's a misconception that finding our purpose is a solitary journey when, in reality, it’s about discovering the path already curated by a greater force. By trusting this design and aligning with it, life reveals itself in ways we might have never imagined.

Imagine merging your core values, visions, and passions into a Venn diagram. The intersection of these elements holds the secret to knowing where fulfillment and impact meet. Reflecting on what excited us as children can offer clues to our innate passions and aligns with our mature understanding of values and vision. This triangular harmony is where the true clarity of purpose is found.

We live in a world where comparison is a constant challenge, particularly in the age of social media. To regain clarity, it’s essential to shift from comparison to curiosity about ourselves. This shift allows us to break free from the loop of negative thoughts and embrace the unique path tailored for us. Such curiosity fosters a deeper relationship with our true selves, which is crucial for effective communication and healthy relationships.

Rob Wentz

Rob Z is an entrepreneur, certified executive personal development coach, podcast host, social media marketer and strategist, award winning former radio personality, speaker, and influencer. For over 20 years Rob has been connecting and engaging with people in various forms of broadcasting. Rob Z's goal in life is to uplift people’s spirits with humor, warmth, kindness and compassion. Rob loves to give back by volunteering with youth organizations (Refuge Youth Network), and volunteering at church (Community Worship Center). He also trains in Brazilian Jiu-Jitsu at PA Grappling - Pedro Sauer Affiliate.

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Download the free eBook, 37 scripture verses every entrepreneur needs to reflect on and live by

Feeling lost and not connecting with your identity in Christ can affect your relationships, career, and overall well-being. Finding and solidifying your identity in Christ can help you find clarity and fulfillment.

In our journey to find our identity in Christ, we must let go of the false identities we've accumulated over time. These may have formed due to societal pressures, family expectations, or traumatic experiences. Such identities often lead us to wear an armor of perfectionism and control, preventing us from experiencing genuine connections and growth.

The first step towards shedding this armor is acknowledging the origin story of these identities.

Our parent's past trauma lands on us and shapes who we think we have to be. We are sponges as kids and absorb what we see happening around us. Often, this leads us to think we have to be a certain way, and it builds self-doubt when we don't feel we are living up to the expectations we've put on ourselves. We build up the lie of thinking we are alone and that it is all up to us. When we feel isolated in this way, we believe that we need to be our protector and that everything we need to succeed is within us. These negative thoughts lead us further from our identity in Christ as we think we have to take on the role of God in our own lives.

About Christine

Christine is an executive high performance coach. Her vision is to create a community of Kingdom-Minded Men and Women who are rising together as powerful co-creators rather than competitors - and are redefining the way we lead at work, in relationships, and every arena of life!

Website for Christine Jewell

Christine’s Book, Drop the Armor

Yes You Are Worthy

The Story of Deborah- Uncommon Courage You Need To Succeed

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