Title: How Roofing Contractors Can Dominate with Video Marketing | Roofing Operating System Podcast x Blue Collar Visionary Podcast

Description: Ready to stand out and dominate your roofing market with proven video marketing strategies?

In this special collaboration episode of the Roofing Operating System Podcast and the Blue Collar Visionary Podcast, Nick Peret and Danny Greene break down exactly how roofing contractors can use authentic video storytelling to build trust, establish authority, and consistently generate high-quality leads.

From understanding the subconscious power of video content to mastering clarity in your marketing messages, this episode is packed with actionable insights to elevate your roofing business. Whether you're a residential roofer facing hail season or tackling complex commercial projects, you'll discover exactly how to leverage video to attract premium clients and grow your bottom line.

Episode Highlights: 00:00 - Building Trust at Scale Through Video Storytelling 01:30 - The Real Reason Business Owners Hide Behind Logos 04:00 - Why Most Contractors Aren’t Ready for Video (Yet) 05:30 - Sales Assets That Actually Close Deals 07:00 - Showing vs. Telling: How to Sell a Process With Video 09:00 - Subconscious Trust: What Your Video Really Communicates 10:30 - Premium Work Attracts Premium Clients 11:30 - Case Study Setup: Residential vs. Commercial Roofer 12:30 - Video Strategy for Hail Season in Denver 14:00 - What to Put in Your Paid Ads (and What Not To) 15:00 - Why Clarity Beats Cleverness in Contractor Marketing 17:00 - Website Funnels and Social Proof Strategies 18:00 - The Four Core Video Types Contractors Need 19:00 - The Hidden Power of Brand Story Videos 21:00 - Why Brand is a Long Game (But Worth It) 23:00 - Branding Lessons From Apple and Nike 24:00 - Everyone Has a Brand—What’s Yours Saying? 25:00 - The Self-Development Journey of Entrepreneurship 25:30 - Simplifying Complex Services for Commercial Clients 27:00 - Adding Sizzle Without Losing Substance 29:00 - What Makes a Video Effective? Start With the Goal 30:00 - Commander's Intent: The Secret to Focused Messaging 32:00 - How Content Creation Sharpens Your Elevator Pitch 34:00 - Relationship-Building ROI of Podcasting 36:00 - Why Every Roofer Should Launch a Podcast 38:00 - The Podcast Paradigm Shift Most People Miss 40:00 - The Best Networking Hack No One’s Using 42:00 - Podcasting Filters the Right Clients In (and the Wrong Ones Out) 44:00 - How to Sound Natural Without Being Perfect 46:00 - Nervous on Camera? You’re Thinking About the Wrong Person 48:00 - Final Takeaways: Make Content Creation a Culture

👉 Get Your Free Roofing Growth Audit: Ready to take your roofing business to the next level? Claim your FREE Roofing Growth Audit today to identify exactly where you're leaving money on the table and how to dominate your market:

https://mybetterboss.ai/free-roofing-growth-audit/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

You don’t have to storm-chase or race to the bottom to win in roofing. This episode proves it.

In this refreshingly honest episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Chuck Allen, owner of Rio Blanco Roofing and host of the long-running podcast Keeping It Rio, to talk about what it really takes to build a roofing brand rooted in trust, consistency, and integrity.

Chuck shares how he’s grown his business—not through aggressive sales or storm-chasing—but by leading with character, communication, and community engagement. He also opens up about podcasting, personal health, and how staying grounded personally has helped him stay strong professionally.

If you're ready to build something more meaningful than just a revenue number, this is the episode for you.

✅ Why chasing every storm isn’t a real growth strategy ✅ How Chuck used content and branding to build a following and a business ✅ Why health, mindset, and routine are business tools, not extras ✅ The value of podcasting and storytelling in roofing ✅ How to scale a company without compromising your values ✅ Why slow, strategic growth often wins the long game

00:00 Mission-Driven Growth in Roofing 00:30 Meet Chuck Allen – Founder of Rio Blanco Roofing 01:19 The Origin of “Keeping It Rio” 03:09 Podcasting as a Leadership Tool 06:36 Building a Roofing Brand Through Community 10:36 Health & Energy as Business Strategy 16:00 Roofing Industry Challenges & Ethics 18:58 Navigating Financial & Strategic Growth 20:39 Why Referrals > Random Leads 22:54 Scaling Without Chasing Every Opportunity 27:53 Insurance + Financing That Helps, Not Hurts 36:55 Final Reflections on Legacy, Leadership & Brand Trust

Better Boss — The Operating System for Contractors Who Want to Build Trust-Driven Brands That Outlast the Storm.

🔗 https://www.rioblancoroofing.net

Book your FREE Roofing Growth Audit to get a $1,500 strategy playbook for building a brand, streamlining your systems, and scaling without burning bridges. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#RoofingBrand #ChuckAllen #RioBlancoRoofing #BetterBoss #NickPeret #KeepingItRio #RoofingLeadership #TrustBasedRoofing #RoofingCRM #ContentMarketingForContractors #RoofingPodcast #RoofingWithoutStormChasing #ContractorReputation #EthicalRoofing #BrandBuildingInRoofing #RoofingOperatingSystemPodcast

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

What does it really take to run a $20M roofing business behind the scenes?

In this exclusive episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Andy Hoover, co-owner of Built Right Roofing, to unpack the day-to-day systems, operational workflows, and leadership principles behind one of the fastest-scaling roofing businesses in America.

While Andy’s business partner Jake Hofer told the story of Built Right’s rise, this episode digs into how it’s all run—from the inside. You’ll hear exactly how Andy leads teams, integrates subcontractors, leverages tools like JobNimbus and AI, and maintains culture while scaling beyond $20M.

This is a masterclass in operational clarity, discipline, and smart growth.

✅ The real difference between growing and sustaining a $20M company ✅ How to build and manage high-performance subcontractor teams ✅ Why SOPs aren’t just “nice to have”—they’re non-negotiable ✅ Tools that streamline production: CRM, AI, supplier integrations ✅ How Andy uses reading, fitness, and routine to stay sharp under pressure ✅ How to build a business that doesn't collapse without you

00:26 Meet Andy Hoover – The Operator Behind Built Right 01:01 Startup Lessons From the Early Days 02:04 People, Process & Profit: Scaling the Right Way 04:16 Financials, Job Costing & Decision-Making 09:01 Personal Discipline = Business Edge 12:32 How Built Right Broke $20M 13:51 SOPs: Your Secret to Stress-Free Growth 15:55 Comms That Keep Projects On Track 17:32 Roofing Tech Stack: JobNimbus, AI & Supplier Sync 19:13 Subcontractor Systems That Deliver Consistency 22:21 Advice for Roofing Owners in the Weeds 24:10 Culture Isn’t Vibes—It’s Leadership 25:28 Final Thoughts From a $20M Operator

Better Boss — The Operating System for Roofing Contractors Who Want to Run Lean, Scale Clean, and Lead With Clarity.

🔗 https://builtrightroofs.com

📍 Book your FREE Roofing Growth Audit and get a $1,500+ strategic roadmap to clean up your backend, automate your ops, and scale without burnout. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#RoofingOperations #BetterBoss #AndyHoover #BuiltRightRoofing #NickPeret #RoofingLeadership #JobNimbus #RoofingCRM #RoofingSystems #RoofingSOPs #SubcontractorManagement #AIInRoofing #RoofingEfficiency #RoofingOperatingSystemPodcast #ScalingContractorBusiness #RoofingTechStack

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

Most contractors burn out long before they cash out. Jonathon Broce didn’t. Here’s how.

In this powerful episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Jonathon Broce, a roofer-turned-entrepreneur who has built—and sold—three roofing and home service companies without losing his identity, family, or mental health in the process.

From his early days in his father’s sheet metal shop to his current role as founder of Day 41 Thrive, Jonathon shares a masterclass in systems thinking, personal discipline, exit strategy, and sustainable leadership.

If you're building a business you may want to sell someday (or at least not be chained to), this episode is a blueprint for doing it the right way.

✅ How Jonathon built, scaled, and exited three companies ✅ Why customer experience + team systems = sustainable valuation ✅ The overlooked metrics that make (or break) your sale ✅ How personal development directly affects business performance ✅ Where AI, CRMs, and operational clarity fit into a sellable business ✅ How to lead your company without losing yourself

00:00 Presentation = Power in Sales 00:29 From Sheet Metal Shop to Serial Entrepreneur 01:58 Building His First Roofing Business 05:09 Why Experience = Profit (for Customers + Team) 07:11 Real Talk for Young Entrepreneurs 18:24 Using Financing to Unlock Smart Growth 25:58 Jonathon’s New Projects + Consulting Vision 27:12 Book Launch & Leadership Framework 30:29 Buffalo Mentality: Facing Hard Things First 33:19 Grit, Systems & Long-Term Thinking 35:04 Ugly Roof: Business Model Breakdown 39:58 CRM + AI Tool Insights for Roofers 46:03 How to Avoid Burnout as a Contractor 52:31 Final Advice for Builders Who Want to Exit Well

Better Boss — The Operating System for Roofing Contractors Who Want to Scale With Clarity, Sell With Strategy, and Lead Without Losing Their Life.

🔗 https://jonathonbroce.com/day41-thrive

Book your FREE Roofing Growth Audit and get a $1,500 custom strategy for scaling smart, cleaning up your backend, and building long-term enterprise value. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#RoofingExitPlan #BetterBoss #NickPeret #JonathonBroce #Day41Thrive #RoofingSuccess #ContractorLeadership #RoofingSystems #RoofingCRM #BuildAndSell #RoofingCompanyForSale #RoofingPodcast #RoofingOperatingSystemPodcast #RoofingWithDiscipline #SmartContractorGrowth

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

\What if you could copy the exact blueprint one young contractor used to build a $1M roofing company in his 20s? Now you can.

In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Bailey Masters, founder of Top Tier Roofing, who launched his business at just 24 years old—and quickly scaled it to $1M+ in revenue.

Bailey shares his no-fluff journey from sales rep to business owner, including the mindset, marketing, team structure, and tech stack that made it possible. This is a must-watch episode for young, driven contractors who want to grow fast—and do it right.

✅ The core systems Bailey used to hit $1M+ in revenue ✅ How to earn respect (and leads) as a young contractor ✅ Why Google Local Services Ads became his lead engine ✅ How to build a reputation that drives referrals ✅ Why vendor relationships and tech tools matter from day one ✅ The power of focus, family, and discipline in fast growth

00:00 Bailey’s Start in Roofing Sales 00:27 From Rep to CEO: Starting Top Tier Roofing 01:21 Overcoming Age Bias and Building Trust 03:31 Balancing Marriage, Business, and Growth 07:46 Why Conferences & Networking Accelerated His Growth 12:38 Growth Strategy: Roofing + Restoration 15:29 Lead Flow and Opportunity Expansion 18:18 Goal Setting and Team Alignment 20:07 Scaling Without Losing Margins 21:40 Building Vendor Partnerships that Drive Success 27:28 Tech, Tools & Insurance Integration 32:28 Local Marketing, LSA Ads & Brand Strategy 35:50 The Mindset Behind Bailey’s Success

Better Boss — The Operating System for Contractors Who Want to Scale Faster, Sell Smarter, and Build the Business They Always Wanted.

🔗 https://toptierroof.com

Book your FREE Roofing Growth Audit and get a $1,500 playbook to systemize your ops, convert more leads, and unlock your next revenue milestone. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#YoungContractors #RoofingPlaybook #BetterBoss #BaileyMasters #TopTierRoofing #NickPeret #RoofingStartup #RoofingLeadership #RoofingCRM #RoofingMarketing #GoogleLocalServicesAds #RoofingVendorRelations #ContractorMindset #RoofingPodcast #RoofingOperatingSystemPodcast #1MRoofingBusiness

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

Want to sell more roofing jobs without chasing storm claims or depending on insurance? This is the playbook.

In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) welcomes back industry thought leader Jen Silver for a bold conversation about where roofing sales is really going.

Jen shares her approach to building a modern, brand-led roofing business using financing, trust-based selling, and productized services—not just insurance playbooks. From roof rejuvenation to strategic storytelling, she explains how the best roofing companies in 2025 will win without being storm-dependent.

If you’re ready to grow with clarity, confidence, and consistent cash flow—this episode is your roadmap.

✅ Why insurance-based sales alone won't sustain future growth ✅ How financing options boost close rates and customer experience ✅ The key difference between branding vs. marketing (and why it matters) ✅ Why trust and homeowner education drive bigger jobs ✅ How to scale with productized services like roof rejuvenation ✅ What contractors must embrace to stay relevant in 2025+

00:00 Homeowner Expectations Have Changed—Have You? 00:48 Jen Silver Returns With Fresh Roofing Strategy 01:42 The End of Insurance-Only Sales Models 09:08 Financing as a Sales Multiplier 13:31 Roof Rejuvenation and Productized Services 19:40 Forecasting and Future Planning for Growth 24:19 Branding vs. Marketing: Clear the Confusion 26:11 How to Grow Without Ads 29:42 Selling With Strategy, Not Scripts 37:00 Educating Homeowners = Bigger Margins 41:35 Events, Updates & What’s Next for Jen 42:35 Final Thoughts on Future-Proof Sales Strategy

Better Boss — The Operating System for Roofing Contractors Who Want to Lead With Brand, Scale With Systems, and Sell Without Storm Season Stress.

🔗 https://jensilver.co

Book your FREE Roofing Growth Audit to get a custom $1,500 roadmap for selling more, building brand trust, and closing jobs with financing instead of frustration. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#RoofingSales2025 #JenSilver #BetterBoss #NickPeret #RoofingBranding #FinancingForRoofing #RoofingWithoutInsurance #RoofingCRM #TrustBasedSelling #RoofRejuvenation #RoofingPodcast #RoofingSalesTraining #ModernRoofingSales #RoofingOperatingSystemPodcast #HomeownerEducation #FutureOfRoofing

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

Want to generate more qualified roofing leads through content—not discounts? Here’s how.

In this tactical episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Chad Lubinski, content creator and strategist for contractors, to reveal the exact social media playbook roofing companies are using to attract inbound leads in 2025.

From TikTok to long-form YouTube, Chad shares how to build a system for relatable, repeatable content that builds trust and fills your pipeline. You’ll learn how roofers are using video, podcasting, brand personality, and tools like SocialBee and vidIQ to stop chasing leads—and start attracting them.

If you’re serious about scaling your brand online without being cringe or corporate, this is your roadmap.

✅ The content types that actually convert for roofers ✅ How to balance education, humor & trust-building in your feed ✅ The systems contractors are using to post consistently (without burnout) ✅ What’s working on TikTok, YouTube, Instagram, and Facebook in 2025 ✅ Why authenticity beats perfection every single time ✅ How to turn content into conversations—and conversations into clients

00:00 The Social Media Lottery: Why Roofers Need a Plan 00:49 Meet Chad Lubinski – Content Strategist for Contractors 01:52 What Makes Roofing Content Relatable & Effective 04:51 Why Brand = Trust in the Digital Age 10:51 Optimizing Your Profile to Attract the Right Clients 15:48 Creating Viral & Valuable Content 24:45 What’s Changed in the Social Game (2025 Update) 26:12 Podcasting + YouTube Strategy for Roofers 31:11 Platform-Specific Tips: Don’t Post the Same Thing Everywhere 33:56 Optimizing Content for Reach + ROI 41:21 Using Reviews & Product Videos to Build Credibility 46:36 Final Tips to Build Your Roofing Brand With Content

Better Boss — The Operating System for Roofing Contractors Who Want to Generate More Leads, Automate Sales, and Grow With Content.

📸 Instagram 🎥 YouTube 🎵 TikTok 📧 Email

Book your FREE Roofing Growth Audit and get a custom playbook to streamline your tech stack, tighten your follow-up, and close more jobs—faster. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#RoofingMarketing #RoofingContentStrategy #SocialMediaForRoofers #BetterBoss #NickPeret #ChadLubinski #RoofingBranding #RoofingLeadGeneration #RoofingPodcast #ContentMarketingForContractors #RoofingOperatingSystemPodcast #TikTokForRoofers #YouTubeMarketingRoofing #2025RoofingStrategy

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.

What happens when a 7-year-old grabs the mic on a roofing business podcast? Pure gold.

In this fun and family-centered mini-episode of The Roofing Operating System Podcast, host Nick Peret is joined by Jordan, the 7-year-old son of Jake Hofer, co-owner of Built Right Roofing.

Jordan shares his hilarious and heartfelt perspective on life with a roofer dad, his passion for Pokémon, and why he thinks YouTube and podcasting are the future of roofing marketing. It’s a quick episode full of laughs, insight—and a reminder that legacy businesses start at home.

Perfect for contractors who are building not just for profits, but for their families and future.

✅ A behind-the-scenes look at a roofing family in action ✅ Jordan’s take on Pokémon, podcasting, and working with dad ✅ Why kids are watching what you build—and might take it further ✅ The next generation’s take on content, branding, and business legacy

00:00 Meet Jordan – Built Right’s Youngest Future Leader 00:23 What It’s Like Having a Roofing Dad 00:49 Pokémon, Playtime, and Business Ideas 01:27 Podcasting Dreams & YouTube Goals 02:03 Jordan’s Advice for Other Young Creators 03:12 Closing Remarks + Final Message From Jordan

Better Boss — The Operating System for Contractors Building Businesses Their Kids Will Be Proud Of.

🔗 https://builtrightroofs.com

Book your FREE Roofing Growth Audit to get a legacy-minded roadmap for scaling your team, streamlining your systems, and creating long-term stability. 👉 https://mybetterboss.ai/free-roofing-growth-audit

#FamilyBusiness #BetterBoss #RoofingPodcast #LegacyBuilders #BuiltRightRoofing #NickPeret #RoofingWithPurpose #RoofingCulture #NextGenContractors #PodcastTakeover #JordanTakesOver #ContractorLife #RoofingInspiration #WorkLifeBalance #RoofingOperatingSystemPodcast

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.