What do bricklaying, noxious weeds, and Radio Rentals have in common with global leadership and goal mastery? Everything – when the story belongs to Keith Abraham. Keith brings his infectious energy and enthusiasm in this episode as he shares his remarkable transformation from school dropout to world-renowned goal achievement expert.

With 1.7 million people across 43 countries hanging on his every word, Keith explains why most people don’t fail to set goals—they fail to achieve them. His simple, duplicatable “how” formula flips conventional wisdom on its head: start with how you want to feel, then design goals that deliver that emotion.

Along the way, he unveils his 91% accurate GoalDriver diagnostic and his powerful “rule of threes” for daily progress. Prepare to rethink leadership, rediscover purpose, and maybe even write down your own 100 life goals.

KEITH’S DETAILS

Free Goal-Setting Resources:
A collection of downloadable tools to assist with goal setting and personal development. These include worksheets, videos, and audio recordings on topics like the 6-Step Goal Setting Process, the 100 Lifetime Goals Worksheet, and the Passionate Performance Audio.
https://keithabraham.com/free-resources/

GoalDriver Assessment:
An assessment tool designed to help you understand your primary motivators and how they influence your goal-setting and achievement strategies.
https://mygoaldriver.com/

Online Courses:
Keith offers a 14-module online learning course that expands on his Passionate Performance Workshop, aiming to help you clarify your goals, build confidence, and create consistency.
https://courses.keithabraham.com/

Blog and Insights:
https://keithabraham.com/blog/

MORE ABOUT INGRID MAYNARD  

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Too often, the best salesperson is promoted to sales leader – then left to sink or swim. But what does it take to actually lead a high-performing sales team? Sales performance hinges on three core drivers: clarity, confidence, and consistency.

Clarity means knowing the role, understanding what good looks like, and following a defined sales process supported by tools and training. Confidence comes from practice, preparation, and outcome-focused conversations that build trust and credibility. Consistency is achieved through structured routines, clear customer cadences, and purposeful action.

Grit plays a key role – sustaining effort and commitment even when things get tough. Success depends on structured team rhythms: regular meetings, one-on-ones, and in-field coaching that reinforce expectations and support growth.

Sales leadership isn’t about pushing for results – it’s about enabling them through strategy, structure, and support.

MORE INFORMATION

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

What does it take to thrive in a male-dominated industry, crush cold calls, and redefine resilience? Franky Kennedy is a seasoned Business Development Manager with over 13 years of experience in the logistics and freight management industry. Known for her relationship-driven approach, she’s a passionate advocate for diversity and inclusion in a traditionally male-dominated field.

With no roadmap and plenty of rejection, Frankie carved her own path through grit, intuition, and a refusal to back down. She unpacks how walking down driveways (literally) became her secret weapon for generating leads, why rapport beats rejection, and how freight management is all about bridging the gap between carrier limitations and customer expectations.

From turning cold leads into loyal clients to coaching the next generation of sales pros, Franky proves that energy, empathy, and experience make the ultimate sales toolkit.

MORE INFORMATION

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Sales teams can dramatically improve performance by using AI to support mid-funnel activities like research, preparation, and proposal development. That’s according to David Marshall, founder of SalesGrid, an AI-powered sales productivity platform designed to support sales teams working on large, complex deals. With 25+ years in B2B sales innovation, including the success of Performio, David brings deep expertise in how sales tech can drive results.

David explains how SalesGrid’s AI engine, Savvy, is helping sales teams execute better by focusing on 12 key mid-funnel sales jobs—from researching prospects to tailoring content, managing proposals, and negotiating close. He shares findings from his recent report, The Future of Sales Execution, revealing a disconnect between perceived importance and actual revenue impact in sales activities.

David emphasises the need for organisations to be intentional in their AI adoption, starting small with high-impact jobs, building a business case, and scaling from there. His core message: AI won’t replace salespeople—it will make them more effective, efficient, and ultimately, more successful.

MORE INFORMATION

David was previously on episode 36 of The Sales Revolution:
https://omny.fm/shows/the-sales-revolution/ai-and-the-future-of-sales-david-marshall

David on LinkedIn
https://www.linkedin.com/in/david-marshall-spm/

SalesGRID
https://www.salesgrid.us/

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Chasing revenue and profit isn’t just a job for sales anymore. In today’s leaner, faster-paced world, your whole business needs to pull in the same direction – towards the customer.

And so, what if your entire organisation – not just your sales team – became a magnet for growth?

A magnetic organisation is the kind of workplace where customers, team members, even partners are drawn to your business – not just by what you do, but how you do it. It’s about more than customer-centricity. It’s about creating a culture of customer, where every role, internal or external, delivers measurable value… on purpose and with purpose.

And when you combine value delivery with love? That’s when the magic happens. You become uncopyable. Unmissable. Magnetic.

MORE INFORMATION  

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Culture isn’t a vibe – it’s a strategic tool. When leaders intentionally shape systems, behaviours, communication, and relationships, they create environments where people thrive and performance follows. Rachel Service is founder of Happiness Concierge, who explores the powerful connection between workplace culture and performance.

Rachel shares her journey from corporate burnout to building a globally recognised business that helps organisations create purpose-driven, high-performing teams. Drawing on her experience with clients such as Google, AMP, and government agencies, Rachel unpacks the what shapes workplace culture – whether by design or by default.

MORE INFORMATION

Happiness Concierge
https://happinessconcierge.com/

Rachel Service LinkedIn
https://www.linkedin.com/in/rachelservice/

Rachel mentions the SBCR model (systems, behaviours, communication and relationships):
https://happinessconcierge.com/hc-insights/guide-to-your-leadership-model

THE SALES DOCTOR
The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Sales leadership is no longer just about revenue – it’s about driving strategic, customer-focused outcomes across the business. That’s according to Paul Connolly, Sales Director at Lincoln Sentry, a division of the Dulux Group.

With a career spanning the UK, Ireland, New Zealand, and Australia, Paul shares his journey from supermarket management to leading high-performing sales teams in complex, multi-channel environments.

Paul unpacks the evolution of sales leadership, the importance of data-driven decision-making, and how measuring profitability – rather than just revenue – can transform commercial strategy. Paul also delves into cost-to-serve analysis, CRM effectiveness, and how coaching conversations and accountability frameworks drive performance.

MORE INFORMATION

The Next Level Sales Impact Online Program

https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.

Great salespeople create value, build strong customer relationships, and continually refine their approach to stay ahead in a competitive market. That’s according to Ian Selbie. And he would know! He’s an internationally renowned sales expert and has trained more than 17,000 sales professionals worldwide. A former top global salesperson at Apple, Ian shares insights from his time with Steve Jobs, the methodology that helped him secure high-value enterprise deals, and the key traits of top-performing salespeople.

Ian discusses his book, If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? – a title that says it all. He says top sales professionals stay adaptable, continuously learning and refining their approach. A strong company, Ian insists, fosters better sales outcomes by prioritising people over spreadsheets.

MORE INFORMATION

For books and guides that Ian mentions in this episode, please visit his website: https://www.salesmentoru.com/

The Next Level Sales Impact Online Program
https://thesalesdr.com.au/online-program/

The Sales Revolution Book
https://thesalesdr.com.au/the-sales-revolution-book/

The Sales Doctor
https://thesalesdr.com.au/

See omnystudio.com/listener for privacy information.