In this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO.

Key Takeaways:

• Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.
• SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.
• Target Audience Awareness: Identifying and speaking directly to your ideal audience ensures you attract people who genuinely resonate with your message.
• Visibility Beyond the Screen: In-person experiences, like events or workshops, can deepen brand loyalty and expand visibility beyond digital platforms.
• Content Optimization 101: From headers to keywords, learn how to craft technically optimized content that feels true to you.

Episode Highlights:

• "Authenticity isn't just showing your best self—it's sharing your vulnerabilities. That's what builds real connections."
• "You don't need to serve everyone; define who you want to reach and speak directly to them."
• "SEO and storytelling are like peanut butter and jelly—they’re best together!"

Listener Action Items:

1. Take Stock of Your Story: Identify personal stories that shaped your perspective and find ways to integrate them into your brand.
2. Embrace Vulnerability: Share something personal in your next post or email. Authenticity builds trust and fosters connection.
3. Target Your Ideal Audience: Write down key traits of your ideal audience and use them to shape your content.
4. Optimize Your Content: Use headers, keywords, and descriptive phrases to improve SEO while keeping it true to your voice.
5. Explore Beehive for Newsletters: Consider Beehive’s SEO-friendly platform to expand your newsletter’s reach and visibility.

Connect with Dianne:
Instagram
Crown to Empire Masterclass: Dianne’s free live masterclass designed to help entrepreneurs build standout personal brands. Join to learn her framework for overcoming comparison and posting paralysis, and to create content that aligns with your values.

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

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In this episode of The Simple and Smart SEO Show, I sit down with e-commerce SEO expert Freddie Chatt. Freddie shares valuable insights from his journey into SEO, emphasizing key strategies for e-commerce success, including optimizing collection pages, managing conversion rates, and strategic link building.

Key Takeaways

• Collection Pages Drive Commercial Traffic: Freddie explains that optimizing collection pages is crucial for e-commerce sites.
• Navigating Seasonality in E-Commerce: Freddie discusses how planning inventory and budgeting based on seasonality allows businesses to capitalize on peak sales periods effectively.
• Product-Led Link Building: Using gift guides and product-specific outreach as link-building strategies can secure high-quality backlinks from reputable publications.
• Optimizing Conversion Rates by Page Type: Freddie suggests tracking conversion rates for specific page types.
• Leveraging Keyword Clustering Tools for SEO: Freddie recommends tools like Keyword Insights to streamline keyword clustering.

Listener Action Items

1. Evaluate Collection Page SEO: If you run an e-commerce site, assess the SEO on your collection pages, making sure they include targeted keywords for your products.
2. Use Keyword Clustering Tools: Try a keyword clustering tool like Keyword Insights to organize your keywords by intent, minimizing risk of keyword cannibalization.
3. Plan Seasonally: For seasonal businesses, consider Freddie’s approach of adjusting budgets, running sales, and optimizing site performance during off-peak times.
4. Focus on Link Building Opportunities: Seek out niche-specific gift guides and reach out to the authors to feature your products, potentially boosting your site's domain authority.

Guest and Resource Links

• Freddie Chatt on LinkedIn: Freddie Chatt LinkedIn
• Freddie’s E-commerce SEO Boot Camp: Freddie’s E-commerce Course
• Ahrefs
• Keyword Insights

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

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AFFILIATE LINKS:
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Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing.

Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.”

Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, why storytelling can be a game-changer in client communication, and essential steps to ensure a website is ready for PPC investment.

Key Takeaways:

1. The Power of Storytelling in PPC: Charley emphasizes that storytelling in marketing, especially in technical fields like PPC, can make a significant difference in client communication and results.
2. Recognizing and Overcoming Personal Limiting Beliefs: Charley discusses her own experiences of being underestimated and how she uses those lessons to inspire others to shoot for more in their careers and businesses.
3. Fundamentals of PPC Success: A good website is essential for PPC success. Charley advises fixing issues like slow loading times and poor user experiences before investing in paid ads.
4. Understanding Platform Audiences: Each social platform has unique user behaviors and buyer intent. Charley advises knowing these distinctions to maximize ad spend.
5. Budgeting for Ads with Realistic Expectations: She shares a simple approach to calculating PPC budgets, factoring in search demand, cost-per-click, and average click-through rates.

Episode Highlights:

• “Courage isn’t the absence of fear; it’s pursuing things despite being scared.”
• “If your website’s not user-friendly, don’t waste your money on paid ads—it’s setting yourself up for failure.”

Listener Action Items:

1. Evaluate Your Website for PPC Readiness: Before launching a paid campaign, ensure your website offers a seamless user experience.
2. Identify Your “Why” for Marketing: Clarify the purpose behind your campaigns—whether it’s brand visibility, lead generation, or another goal.
3. Explore Your Customer Journey: Map out the steps your customer typically takes before converting. Use this knowledge to create targeted content and ads across platforms.

Connect with Charle

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!