• Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
    2024/09/18

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    Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.

    We discuss:

    Why analytics often fail during migrations
    Common mistakes marketers make with tracking
    How to get alignment on your KPIs with leadership
    The steps to building a reliable source of truth

    🎧 Tune in to learn how to keep your data under control!

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    45 分
  • Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
    2024/07/31

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    In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    42 分
  • How to Fully Commit to Your Marketing Strategy EP61
    2024/07/17

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    Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    32 分
  • Alignment, Accountability, and Agency Responsibility
    2024/07/03

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    In this episode, Shinhee Son and Josh Becerra explore how to achieve company alignment beyond just focusing on keywords. They delve into the dynamics of agency-client relationships, emphasizing the importance of high accountability for a successful partnership. Plus, Josh explains what he considers an "expensive order taker" and why it's something to avoid.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    37 分
  • Small But Mighty Marketing Teams: Podcast Evolution
    2024/06/19

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    Podcast Update - moving from "How I Work" to "Small But Mighty." Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line.

    This episode discussion revolves around the importance of having a structured framework for marketing, highlighting strategy, process, data, and communication as key components. The hosts emphasize the value of building confidence within marketing teams by setting clear goals, maintaining good data hygiene, and fostering open communication. They advocate for learning organizations over merely KPI-driven ones, promoting a mindset focused on continual learning and adaptation. The conversation also touches on the challenges faced by small marketing teams and the benefits of a systematic approach to managing priorities and tasks.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    30 分
  • Freelance, Consultant, or Fractional CMO? Mastering Marketing: EP58 W/ Terra L. Fletcher
    2024/03/04

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    Terra emphasizes the pivotal role of communication and collaboration between marketing and sales teams, highlighting their significance in driving effective lead generation and customer engagement. Moreover, Terra's advice on selecting external vendors underscores the importance of aligning expertise, values, and organizational goals. Ultimately, the discussion provides invaluable insights for marketers striving for success in today's competitive landscape. Some key pieces of advice:
    - With limited resources, efficiency is key.
    - If they prefer chatting on the phone; give them a call. Tailor your communication.
    - Be a good human.

    Chapters:
    00:00 Terra Fletcher Introduction
    01:23 Terra's Career Path and Fractional CMO Work
    06:34 Challenges of Executing Marketing with Limited Resources
    08:25 Communicating with Leadership and Demonstrating Marketing's Value
    10:37 Collaboration between Marketing and Sales
    14:17 Working with External Vendors
    23:24 Thought Leaders Terra Follows

    #marketingleaders #marketingpodcast #marketers #marketinginterview #businessresources

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    27 分
  • 2024 The Era of Disruption: EP57 W/ Debbie Schwake
    2024/02/19

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    Full Interview and Transcript:
    Welcome to our latest How I Work episode featuring Debbie Schwake and Josh Becerra! In this insightful discussion, we delve into the challenges of leadership amidst disruption, exploring topics such as generational behaviors, organizational vision, and effective marketing strategies. Debbie shares her expertise from the recent "Mastering Chaos" networking event, emphasizing the importance of understanding and adapting to diverse generational expectations.

    Discover valuable insights on team dynamics, problem avoidance, and customer retention strategies tailored for the evolving business landscape of 2024. Plus, unlock recommendations for must-read books and podcasts to sharpen your marketing skills. Tune in now for essential tips and trends shaping the working era of 2024!

    #CustomerRetention #MarketingExpert #PodcastForMarketers #2024Trends #GenerationsAtWork #MarketingResources

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    26 分
  • A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)
    2024/01/29

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    Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.

    Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need for marketing leadership and a sharing her approach for an initial assessment of marketing needs. Some key takeaways:

    • Focus on the customer journey and provide value at every stage.
    • Look at marketing holistically; it touches every part of an organization
    • When hiring a fractional CMO, look for marketing leadership and industry expertise.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    27 分