Do you feel resistance when you hear the word marketing?

So many people do.

They have hang ups and beliefs about marketing and it can get in the way of them being able to achieve success in their business and as a speaker.

I get it though, marketing can feel complicated, overwhelming and confusing.

But it doesn’t have to feel that way.

What if it could feel clear, and light and simple?

Because marketing is about showing your audience the problem you can solve for them, and making sure you stay front of mind, for when they decide to get that problem solved.

That’s what I’m hoping you get a sense of today, from my straight talking guest Chantal Cornelius.

Chantal has been helping service businesses attract new clients since 2000.

She also speaks to audiences around the world, showing them how to understand the emotional buying decisions made by their clients and how that translates into a stand out strategy for them.

Chantal also happens to be National President of the Professional Speaking Association, (at the time of this episode), so not only does she have golden nuggets to share about how to market yourself, but she has some speaking tips too!

What you’ll discover:

• How 7 year old Chantal started her on her quest to stand out.
• Why Chantal believes that USPs don’t work.
• How Chantal discovered the marketing strategy that works for her audience.
• What changes she has made to her marketing as a result.
• The test results for my marketing strategy revealed Iive.
• Ideas for effectively measuring your marketing.
• The three most important things that speakers need to get right with their marketing.
• How Chantal started speaking and ended up becoming the National President of the Professional Speaking Association.
• The three things that make a speaker memorable in Chantal’s experience.

All things Chantal:

https://appletreeuk.com/take-the-test/

https://www.linkedin.com/in/chantalcornelius/

https://appletreeuk.com/products/stand-out-strategies/

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Have you got dreams of turning your years of experience, knowledge and wisdom into a new career as a speaker?

Well that’s exactly what Dr Rhona Morrison did.

She is a retired Forensic Psychiatrist, who worked in the NHS for 32 years, and the author of ‘I don’t talk to dead bodies’.

Her book takes you beyond the sensationalist headlines to show you just what happens in a world where mental illness occasionally makes good people do bad things. Rhona shares her often funny, at times downright bizarre, but consistently thought provoking experiences of delving into the minds of the real offenders she worked with as a leading forensic psychiatrist.

Born and bred in Scotland, into a working-class family, she has a grounded approach to life, with a generous helping of humour.

In this show you’ll find out about her writing journey and how transitioned from psychiatrist, to author, to cruise-ship speaker.

What you’ll discover:

• How Rhona became a forensic psychiatrist and what they do.
• The gift given by her disabled sister that enabled Rhona to be more effective in her job and inspired the book.
• Some of the stories from Rhona’s career in forensic psychiatry.
• The difference between dot-to-dot psychiatry and the art of psychiatry.
• How Rhona has brought light to a dark subject in her book and talks.
• What made Rhona want to get into cruise line speaking and how she did it.
• How speaking on cruise ships works from the speaker's perspective.
• How Rhona approached creating and testing the five talks she needed for her first cruise booking.
• The message Rhona wants her audiences to take home.
  

All things Rhona (including her book - I Don't Talk to Dead Bodies):

www.rhonamorrison.com

Books*:

This is Going to Hurt by Adam Kay

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Straight To The Top by Sarah Archer

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Just recently I’ve had people reach out to me with a bleeding neck, and what I mean by that is … they have a huge speaking gig less than three weeks away and they haven’t got a talk to give. So in this quick tip show, I want to give you a heads up on the problems with winging it and what to do instead.

In this show I’m covering:

• Why people wing their talk.
• The problems with winging it.
• The possibilities if you take a different approach.
• The principles of bringing it.

Enjoy!

If you'd like to watch the video of the episode, you can do that here.

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Thanks for listening!

To share your thoughts:

• share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.