『The Sticky CMO』のカバーアート

The Sticky CMO

The Sticky CMO

著者: Tom Basgil
無料で聴く

このコンテンツについて

Becoming indispensable as a CMO isn’t easy. That’s where we come in. On “The Sticky CMO” podcast, expert guests join award-winning marketer Tom Basgil to share cutting-edge strategy and help you level up where it matters. From social strategy to funnel optimization, each episode is packed with actionable tips for marketers looking to become irreplaceable in their organizations. Join the new wave of Sticky CMOs. To find out more, visit tombasgil.comTom Basgil マーケティング マーケティング・セールス 経済学
エピソード
  • Product Marketing and Your Digital Identity: w/Analisa Dominic
    2023/06/27

    B2B organizations want to hear from people.

    So bring your personality forward, shake loose from the boxy confines of the B2B space - set your digital persona free!

    Nobody really does this better than Analisa Dominic, CMO at network solution gurus Opengear.

    Analisa shares the lowdown on Opengear’s mission, before diving into the details of how product marketing supports the business objectives and growth of a company.

    Discussing the all-important triangle of marketing, product and sales, Analisa is here to remind us that B2B and B2C are closer than you think - we’re all just people in this game.

    続きを読む 一部表示
    18 分
  • The No-Code Future of Marketing: w/Natalie Marcotullio
    2023/06/13

    How is marketing going to change in the next year? 3 years? 5?

    For the CMOs of today and tomorrow, these are crucial questions.

    New technologies are surfacing, and the day to day impact is speeding up. Enter Natalie Marcotullio, Head of Growth and Operations at Navattic.

    Natalie takes us through exactly how Navattic are changing the prospecting experience and spearheading the no-code movement - custom-built for getting results quicker.

    With AI and a cookie-less world painting the landscape for a very different future, this week’s speedy episode dives into a limitless future.

    続きを読む 一部表示
    15 分
  • The Personal Brand and PR Masterclass: w/Michelle Garrett
    2023/06/05

    Personal brands are getting more and more important for CMOs.

    While you might have heard that message countless times, you may never have had the reasons broken down like Michelle does here.

    PR consultant, writer and speaker Michelle Garrett takes Tom through how CMOs at B2B businesses can maximize their use of comms, and draw on the ever-growing potential of personal brand.

    Michelle shares her wisdom on everything you need to know about building lasting and fruitful connections with PR teams, sharing thought-leadership and measuring the efficacy of PR - so you can stay top of mind and expand your company’s reach.


    続きを読む 一部表示
    23 分

The Sticky CMOに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。