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  • The Art of Encouragement, with the author, Jordan Montgomery

    The Art of Encouragement, with the author, Jordan Montgomery
    2024/11/19

    Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.

    Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops.


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    10 分
  • Practical Digital Marketing and AI Psychology, with the author, Jonathan Gabay

    Practical Digital Marketing and AI Psychology, with the author, Jonathan Gabay
    2024/11/12
    Welcome today to Jonathan Gabay, author of Practical Digital Marketing and AI Psychology – How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box – BBC, CNN, Sky News, Al Jazeera and more – plus Jonathan advises business and educational institutions on AI.

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    10 分
  • The Smart Advertising Book, with the author, Dan White

    The Smart Advertising Book, with the author, Dan White
    2024/11/05
    Welcome to Dan White, author of the intriguingly named The Smart Advertising Book – How to deliver advertising that grows your brand, a companion to The Smart Branding Book and The Smart Marketing Book. Packed with ideas and info in a beautifully compact 220 pages, very readable in snackable chunks, published by LILD Publising and of course available from Amazon and all good bookshops.

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    9 分
  • Obsolete, with the author, Chris Baker

    Obsolete, with the author, Chris Baker
    2024/10/29
    Welcome today to Chris Baker, author of Obsolete – How ‘change brands’ are changing the world. Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. Obsolete – How ‘change brands’ are changing the world is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops!

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    10 分
  • The Execution Revolution, with the author, Johan Grönstedt

    The Execution Revolution, with the author, Johan Grönstedt
    2024/10/22
    Welcome Johan Grönstedt, author of The Execution Revolution – why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer - been there, done that, and then wondered why it hasn’t happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book important right now?

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    10 分
  • Decision-Driven Analytics, with the co-author, Professor Stefano Puntoni

    Decision-Driven Analytics, with the co-author, Professor Stefano Puntoni
    2024/10/15

    Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!

    So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data.

    Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about.


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    10 分
  • But...How do you teach business?

    But...How do you teach business?
    2024/10/08
    Welcome to Professor Chris Hackley, author of But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses?

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    10 分
  • The CEO Activist, with the author, Lelila McKenzie-Delis

    The CEO Activist, with the author, Lelila McKenzie-Delis
    2024/10/01
    A very warm welcome to Leila McKenzie-Delis, author of The CEO Activist, subtitled ‘Putting the S in ESG.’ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also laucned the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten areas of workplace, diversity and inclusion. Now Leila, you have some outstanding and amazing testimonials for your book, but being super-selfish: what will readers learn or gain from reading The CEO Activist?

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    10 分