The TRUST Show

著者: Yoram Solomon
  • サマリー

  • Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
    Copyright 2021 All rights reserved.
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あらすじ・解説

Trust is not what you think it is. It is not absolute or universal. Trust is relative. The same behavior that would cause one person to trust you could cause another person to distrust you. The level of trust someone has in you is the product of their trustfulness (their willingness to trust other people) and your trustworthiness. There is almost (I said ALMOST) nothing you can do about the former, and everything you can do about the latter. Because of that, you must evaluate your own trustworthiness one relationship at a time, separately. Odds are, though, that the same behaviors that are holding you back from being more trusted in one relationship are holding you back from being more trusted in other relationships. Welcome to The Trust Show. I’m your host, Yoram Solomon, a top 10 trust expert and researcher, the author of the book of trust, and the creator of the Trust Habits® workshop that helps people and organizations form new habits that change old behaviors, build trust, and transform organizations. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust. Because the answer to this question will have the biggest impact on your personal and professional, success or failure: can you be trusted?
Copyright 2021 All rights reserved.
エピソード
  • S15E5: Beyond the Sale: Building Trust through Relationship Selling with Stu Schlackman
    2024/11/05

    In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.

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    51 分
  • S15E4: Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It
    2024/10/29

    In this episode of The Trust Show, I’m diving into how trust and entrepreneurship are not just connected—they’re inseparable. As someone who lives and breathes trust, and also teaches entrepreneurship, I’ve seen firsthand how essential trust is to building a successful business. I’ll walk you through why trust matters at every stage, from choosing co-founders and advisors to building relationships with customers and investors. If you’re starting or growing a business, join me to learn why trust might just be your biggest competitive advantage—and how to make it work for you.

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    31 分
  • S15E3: Why Trust Beats Cold Calls – The Math Behind the Trust Premium
    2024/10/22

    In this episode, I explain why cold calls just don’t work anymore, with success rates dropping to as low as 1-3%. As scams and spam calls rise, trust has become more crucial than ever in sales. I break down the numbers and show you how focusing on building trust leads to better results and higher premiums. It’s time to shift from quantity to quality—learn how trust can transform your sales process and boost your success.

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    22 分

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