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サマリー
あらすじ・解説
In this episode, we explore what's changed in the retail world since Covid and how retail is now entering a Third Age. Prior to Covid, retail still favoured a physical presence. That all vanished with Covid and online retail became dominant. Now Kevin Moore, our Shopper Experience expert, reckons we're now entering a third age - the perfect blend of physical and online retail: Phygital!
And for small retailers, this could be the beginning of a golden age as Artificial Intelligence tools and Web 3.0 are changing the game and levelling the playing field for both large and small retailers. Our Digital Marketing expert, Miranda Bond, explains more...
Find out more about our podcasts, resources and courses at https://theroadtoretail.com