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The Touchpoint Myth: Redefining Customer Engagement in the Digital Age
- 2024/05/06
- 再生時間: 30 分
- ポッドキャスト
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サマリー
あらすじ・解説
Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.
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