• The Touchpoint Myth: Redefining Customer Engagement in the Digital Age

  • 2024/05/06
  • 再生時間： 30 分
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The Touchpoint Myth: Redefining Customer Engagement in the Digital Age

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  • Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.



    Get full access to The Smart Business Collective at smartbusinesscollective.substack.com/subscribe
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あらすじ・解説

Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.



Get full access to The Smart Business Collective at smartbusinesscollective.substack.com/subscribe
リーダーシップ マーケティング 経済学
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