The True Cost of Undervaluing Your Work
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The True Cost of Undervaluing Your Work
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In this episode, we’re diving into one of the most crucial topics for any photographer: how to price your photography services. Whether you're just entering the portrait photography industry or looking to refine your pricing strategy, this conversation is packed with practical advice and encouragement. Pricing your work too low can actually hurt your confidence, undermine your value, and make long-term success and sustainability much harder to achieve—we’re here to help you avoid that.
We share the challenges we faced when setting our own photography prices and highlight why understanding your cost of doing business is key to long-term success. We also discuss how to recognize the value and quality of your work so you can price confidently and create a photography business that is sustainable.
🔍 What You’ll Learn:-
💰 How to calculate your photography overhead costs to ensure profitability
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⚠️ Why competing on price can hurt your business—and what to do instead
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💡 How to stay confident in your client experience and service offering
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📈 When and how often to review and adjust your pricing, and what factors to consider
Whether you're a new photographer or looking to reassess your current pricing model, this episode will help you set rates that reflect your worth and support your business growth.
🎧 Tune in now and take the next step toward pricing your photography with confidence and clarity!
Listen to episode 28 with Brielle
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