Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve got a fun plot rundown for those not yet bewitched by the film.

Politics and media are in the spotlight as we tackle the election cycle's final phase, spotlighting significant figures like Trump and Kamala Harris. Their interactions, especially with decentralized media outlets like Joe Rogan's podcast, reflect a major shift in how news is consumed. We dissect the symbiotic relationship between new age media and political engagement, including Kamala's rejected attempt to connect with Barstool Sports. This narrative underscores the evolving landscape where Gen Z and millennials opt for platforms like X and TikTok over traditional media, shaping a new era of political discourse.

We lighten the mood with a humorous analysis of Dwayne Wade’s statue unveiling, which inadvertently sparked a marketing lesson due to its amusing lack of resemblance. We liken this process to fishing—where finding the right bait ensures success—and dive into the dynamics of crafting emotional contrasts in advertising. With insights on fear vs. aspiration and the power of social proof, we explore creative ways to engage audiences in a fast-paced media environment.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.

In our quest to decode effective brand communication, we explore innovative strategies to enhance your market presence. As consumer expectations evolve, so must your messaging. Discover the key messages that truly resonate and the core principles that can bolster your brand's authenticity and effectiveness. We uncover practical advice for marketers eager to thrive, offering strategies that connect meaningfully with audiences in a rapidly shifting landscape. Whether you're grappling with the rising costs of advertising on Meta or seeking to refine your brand's voice, this episode promises valuable insights that can propel your marketing efforts forward.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communication technology for kids. You'll gain valuable insights into how this innovative company is tackling the challenge of harmful online content and learn from Russ's experience in becoming a more mindful marketer and parent.

Our discussion branches into the sophisticated world of marketing attribution and measurement. With examples from industry leaders like Gabb and Ancestry, we unravel the shift from third-party data to first-party cookies and the importance of a centralized data warehouse. We'll guide you through advanced tools like multi-touch attribution and Marketing Mix Models (MMM), offering a roadmap for e-commerce businesses to balance sales and brand-building efforts. The conversation underscores the necessity of creativity and a deep understanding of your audience, especially when traditional metrics fall short.

We also navigate the strategic landscape of marketing methods and analytics, uncovering how to optimize advertising across geographic regions with match market tests and holdout tests. Discover the nuances of marketing for political campaigns and the importance of maintaining a consistent brand presence. From leveraging platforms like Meta to adapting strategies for television and digital media, this episode is packed with actionable insights. Whether you're aiming to boost brand visibility or seeking to build strong team relationships, the focus remains on aligning marketing efforts with core business goals and brand identity.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump