What would happen if you allocated at least 5% of your agency’s revenue to innovation? Join Corey Quinn as he chats with Jon Morris—CEO/Chairman of Fiscal Advocate—about the essential role of innovation in scaling digital agencies. Drawing from his success building and advising high-growth firms, Jon shares how agencies can stay competitive by prioritizing innovation, defining their ideal client, and allocating resources wisely—even on a tight budget.

From AI and client experience to specialization and gross margin, this episode breaks down the key metrics and mindset behind smarter, faster growth.

Whether you're running a large agency or a small team, this episode is full of practical strategies you can implement today to drive real results.

- The #1 Investment Most Agencies Ignore — And why skipping it could be stalling your growth.

- What Top Agencies Know About Their Ideal Clients — This simple shift changes everything.

- AI: Friend or Foe? — The surprising ways it’s already reshaping client experiences.

- The Secret to Building a Team That Actually Innovates — It’s not what you think.

- How to Measure Innovation — And why most agencies get it completely wrong.

- Why 5% Could Be Your Magic Number — And what happens when you commit to it.

- A Quiet Shift in How Services Are Designed — Few are noticing, but it’s changing the game.

- The Metric You’re Probably Overlooking — It’s simple, powerful, and easily forgotten.

- The Real Reason Specialization Fuels Innovation — And how to tap into it.

- Innovation on a Budget? — Yes, it’s possible. Learn how small teams are doing big things.

- What Happens When You Start Rewarding the Wrong People — And how to fix it fast.

- The 4 Metrics That Matter Most — Everything else might just be noise!

The resources mentioned in this episode are:

• Check out Fiscal Advocate’s strategic planning and FP&A services: https://www.fiscaladvocate.com
• Learn about Jon’s business intelligence company, EngineBI: https://enginebi.net
• Connect with Jon Morris on LinkedIn: https://www.linkedin.com/in/jonmorrisramsayinnovations
• Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

Join Corey Quinn and Nick Petroski, Founder of Promethean Research, as they dive into the 2025 Digital Agency Report. Discover key trends shaping agency growth—from specialization and service expansion to AI integration and value-based pricing. Packed with data-driven insights, this episode explores how agencies can navigate economic shifts, staffing changes, and increasing sales complexity to stay competitive and profitable in a rapidly evolving landscape.

Promethean Research is the leading research firm covering the digital agency industry. Since 2015, Jonathan has helped over 100 digital agency owners better understand their industry and chart more effective paths to success. Tune in to be one of them!

- The Power of Specialization: Why niche-focused agencies are outpacing generalists in growth and profitability.

- Smart Service Expansion: How to scale offerings without diluting your agency’s core value.

- Targeting Larger Clients: The benefits and complexities of moving upmarket.

- Sales Complexity & Strategy: Adapting your sales approach based on client size and expectations.

- Value-Based Pricing: Unlocking better margins by shifting away from hourly billing.

- AI as an Operational Edge: How agencies are integrating AI beyond just copywriting and coding.

- Flexible Staffing Models: The rise of contractors and remote teams for greater agility.

- Data-Driven Decision-Making: Why insights, not instincts, should guide agency growth.

- Workforce Trends: How hybrid work and strategic positioning attract top talent.

- The Future Agency Model: Smaller, specialized, and more profitable.

The resources mentioned in this episode are:

- Buy the State of Digital Services 2025 Report: https://bit.ly/4jlt6pw

- Connect with Nicholas Petroski on LinkedIn: https://www.linkedin.com/in/nicholaspetroski

- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.

This episode was produced and brought to you by Reignite Media.

Wondering how AI can help your agency boost efficiency, streamline operations, and scale smarter? In this episode, Corey Quinn welcomes Khushbu Doshi, Chief Operating Officer at E2M Solutions, to explore the real impact of AI on agency growth. You’ll learn E2M’s proven approach to white label services and how agencies can leverage AI to automate tasks, enhance productivity, and empower teams.

They also address ethical concerns around AI and data safety, as well as E2M’s new Fractional AI Consultant designed to help you integrate AI effectively.

If you’re an agency owner ready to embrace AI and scale more efficiently, this episode is for you!

- White Label Growth Strategies: How E2M helps agencies scale without adding overhead.

- AI as a Productivity Booster: Why AI should be seen as an enhancement or advantage, not a job replacement.

- Automating the Right Tasks: Identifying redundant processes to streamline agency operations.

- Building Objective Task Agents: How AI-driven workflows can improve efficiency and decision-making.

- Personalization Through AI: Creating detailed client profiles to deliver tailored experiences.

- Empowering Teams to Use AI: How to encourage your staff to explore and implement AI solutions (and who’s best-suited to use AI).

- Measuring AI Success: Using time-to-value and productivity metrics to track AI impact.

- The Importance of Structured Data: Why organizing data correctly is key to AI effectiveness.

- Fractional AI Services: How E2M is making AI adoption more accessible for agencies.

The resources mentioned in this episode are:

- Connect with Khushbu Doshi on LinkedIn: https://www.linkedin.com/in/khushbu-doshi-bb08a267

- Hire E2M’s Fractional AI Consultant: https://www.e2msolutions.com/fractional-ai-consultant-for-digital-agencies

- Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😡Frustrated with a lack of results from outbound? I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.