ChatGPT is a powerful tool—but it’s not an SEO strategy. In this episode, we break down what AI can do to support your SEO workflow, what it can’t do (and why that matters), and how to use tools like ChatGPT without tanking your rankings. Whether you’re DIY-ing your SEO or working with an agency, this episode will help you use AI the right way.

🔍 What You’ll Learn:

• Why ChatGPT can’t replace keyword research, competitive analysis, or technical audits
• What tasks AI actually supports in your SEO workflow
• Common AI mistakes we see (and how to fix them)
• How to blend human-led strategy with smart automation
• Why YMYL businesses (health, finance, law, etc.) need to be extra cautious with AI content

💡 Quick Takeaways:

• Think of ChatGPT like a smart intern—it needs direction and oversight.
• AI doesn’t pull real keyword data or understand your audience’s intent.
• Over-relying on ChatGPT for SEO can lead to thin, generic, unranked content.
• SEO still starts with strategy: data, intent, and structure first—then AI.

📌 Links & Resources:

• Full Blog: How to Use ChatGPT Without Hurting Your SEO
• Book a Free SEO Consult

👋 Let’s Connect:
Follow @welloptimizedseo on Instagram or visit welloptimizedseo.com for SEO strategy, audits, and monthly content plans.

AI is changing how we show up for people and where.

In this initial episode, we’re digging into how tools like Google’s AI Overviews, ChatGPT, Perplexity, and more are transforming how users search—and what that means for your SEO strategy. More to come on this topic, but this is the overview and starting point to understanding AI and search.

We cover the basics of:

• What AI search engines are and how they work
  
  
• The rise of clickless search and what it means for traffic
  
  
• Whether AI is replacing SEO (spoiler: nope, but it is evolving it)
  
  
• 5 actionable ways to optimize your site for AI search results
  
  
• Why digital PR, technical SEO, and topical authority matter more than ever
  
  
• How to track AI search traffic in GA4 and why you should
  
  

Keep your business ahead of the curve.

🔎 Read more here: https://welloptimizedseo.com/blog/will-ai-replace-seo/

Want to know if your site’s ready for AI search? Let’s chat—schedule a free consultation at welloptimizedseo.com

If your business deals with someone’s health, money, or legal safety—you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your SEO strategy, and what you need to be doing differently if you run a business in a high-trust, high-impact industry like health, wellness, beauty, law, or finance.

We’ll talk about how Google evaluates trust and credibility, how to write content that ranks and builds client trust, and the common mistakes we see small businesses make when trying to show up online.

🧠 What You’ll Learn in This Episode:

• What is YMYL content?
  • The types of businesses Google classifies as “high risk” for misinformation
  • Examples of YMYL industries and what qualifies
• Why YMYL matters for SEO:
  • How Google’s algorithm treats these sites differently
  • The importance of E-E-A-T (Experience, Expertise, Authority, Trust)
• Common SEO mistakes in YMYL industries:
  • Not showing credentials or who’s behind the content
  • Writing generic content instead of demonstrating subject-matter expertise
  • Ignoring credibility signals like reviews, bios, citations, or FAQs
• Best practices for creating trustworthy content:
  • What to include on your About page and service pages
  • How to structure content with E-E-A-T in mind
  • Tips for boosting authority as a newer business

🎯 Takeaways:

• If your content could impact someone’s physical, financial, or emotional safety—assume Google is watching.
• Show who you are, why you're qualified, and how you help—on every page.
• It’s not just about keywords. It’s about building trust—online and off.

🔗 Links & Resources:

• Google’s Search Quality Evaluator Guidelines
• WELL Optimized SEO Workshops