• The Whole Marketer Podcast

  • 著者： Abby Dixon
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The Whole Marketer Podcast

著者： Abby Dixon
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  • The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
    Labyrinth Marketing 2024
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Labyrinth Marketing 2024
マネジメント マーケティング 経済学
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  • Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world

    Episode 137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world
    2024/11/18
    Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marketing leader, Margaret Jobling, Group Chief Marketing Officer at NatWest Group. Before joining Natwest in 2020 and implementing agile ways of working, “Tomorrow Begins Today” brand platform and the NatWest partnership with team GB for the Paris Olympics in 2024, Marg has spent the majority of her marketing career in FMCG categories, working on some iconic brands such as Lynx, Dove, Radox, Cadbury, Dairy Milk and Birds Eye, as well as Director of Marketing for British Gas. In this episode, Margaret shares her definition of the role of marketing today and how it has evolved, the art and science of marketing, learnings as a CMO, marketing in the age of AI and building trust and authenticity with consumers in a digital environment. Plus Margaret’s career highs and howlers, and advice for marketers of tomorrow. 00:00:00 Welcome and why we need evolving skills in marketing today 00:03:13 Defining of the role of Marketing 00:05:40 Key shifts in marketing 00:06:42 Impact of technology on customer interactions 00:10:05 What are the skills required for modern marketers 00:11:27 The future of marketing with AI and building trust 00:20:53 Skills Margaret looks for when hiring marketers 00:24:56 Building relationships with stakeholders 00:28:14 Experimentation, Curiosity and Continuous Learning 00:31:16 Margaret’s Career Highs and Howlers 00:36:31 Advice for marketers of tomorrow Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Margaret Jobling | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    39 分
  • Episode 136 – Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life

    Episode 136 – Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life
    2024/11/04
    Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of Motion Learning and best-selling author of ‘Working Mother’, a book inspired by Rachel’s decades of expertise and practice coaching new parents as they leave and return to work. In this episode, Rachel shares her definition of working parents, challenges faced particularly by mothers, insights on setting boundaries, self-care, and the emotional struggles during transitions like maternity leave. Plus Rachel’s advice for working parents. 00:00:00 Welcome and challenges faced by Working Parents. 00:02:21 What is a Working Parent? 00:04:01 Rachel's motivation for writing ‘Working Mother’ book. 00:09:46 Common emotional patterns experienced by working parents. 00:10:41 Overwhelm during maternity leave preparation. 00:12:40 Fear and anxiety in new parenthood. 00:16:58 Challenges of returning to work. 00:20:21 Why you should set boundaries. 00:25:54 Understanding what gives you energy. 00:32:53 Empowerment to gain clarity and direction. 00:37:17 Finding fulfilment to gain balance. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: - Rachel Morris MNCIP, PCC - | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    39 分
  • Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy

    Episode 135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
    2024/10/21
    Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention for brands such as Google, Jaguar, Tesco and Castor. He is a regular speaker at industry events and also has a LinkedIn following of almost 100k people who enjoy his witty stories - particularly leading scammers down rabbit holes and challenging bad actors on the internet. In this episode Dave shares his definition of copywriting, 3 effective copywriting principles, when brands get it wrong, empathy for your audience, copywriting tips and brand success stories. Plus Dave’s career highs and lows and advice for marketers. 00:00 Welcome and why the art of copywriting is so important for marketers. 05:44 How being entertaining converts consumers into loyal fans. 07:52 Ryanair excels at self-deprecating, entertaining branding. 13:16 Brands misuse clichés and jargon which impacts consumer engagement. 18:56 Empathy is crucial for effective copywriting skills. 22:20 Knowing what is interesting to your audience. 26:50 How to improve your writing skills. 31:37 How Dave turned a career low into university writing opportunity. 36:46 Dave’s career high and advice for marketers. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dave Harland | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    43 分

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