As consumers, we do not always see it, but regulation massively influences the competitiveness of the market, the protection for consumers, and the ability to nurture innovation. With electronic communications technology evolving daily - like TikTok, Instagram, and streaming services - regulators have a vital role to play in shaping the market to safeguard consumers. However, the digital revolution is also paving the path for more sustainable practices, offering up a win-win-win for all stakeholders.

Over this course of the show, we cover off questions like:

• how can technology and digitisation inhibit or accelerate a more sustainable path forward?

• how had covid influenced sustainability through increased digitisation?

• how are consumers protected in an ever-evolving landscape of digital communications?

Lara has a wealth of knowledge in this industry and is able to effectively express the complex intersection between communications, digitisation, regulation and sustainability which is no small feat indeed.

The episode I am sharing today - Episode 8 - is an absolutely brilliant conversation I had with Lola Estabet. Lola has been working in the fashion sector in Paris, France for the past 5-10 yearsin various roles including business analyst and purchasing manager. Her education background is in business and economics, and has a MSc from the Emlyon Business School in Management, with a focus on buying and e-commerce.

On this episode, Lola and I dive into the world of fashion and sustainability. Over the course of the show, we cover off questions like:

• How do you define sustainable fashion?
• Why do some cotton t-shirts cost $5 while others cost $50?
• What are solutions that companies can adopt to boost their sustainability?
• In a perfect world, what does the fashion industry look like?
• Who is leading the charge when it comes to sustainable fashion?

Lola has a wealth of knowledge in this industry and some really sage perspectives on the complex relationship between sustainability and fashion. Okay, here it is - Fashion & Sustainability with Lola Establet.

Show Notes:

• Good On You
• Fashion Green Hub - France
• Fashion for Good

This episode today is pretty special because it’s a chance for me to talk about my dissertation that I’ve recently completed at the London School of Economics, studying Psychology of Economic Life. Could marketing shape a more sustainable world? That was the question that I wanted to answer through my MSc dissertation. The question itself is pretty simple. But if we start to strip back the layers, it becomes much more complex. Join me as we unpack this question through this overview of my dissertation. 

• 5:23 - Introducing Dissertation
• 9:00 - Literature Review / Context Setting
• 30:11 - Study 1: Quantitative Research
• 40:28 - Study 2: Qualitative Research
• 47:41 - General Discussion
• 52:55 - Limitations
• 55:56 - Conclusion

References available here.