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  • 15. Conclusion. The goal of a business is happiness

    15. Conclusion. The goal of a business is happiness
    2022/12/13
    What does the #entrepreneurial mindset consist of? What are the characters that define the audacity of the #entrepreneur as initiator? The only reason to start a #business is our thirst for #happiness (not the happiness of fairy tales, but a virtuous path of intellectual/material #growth and human #wealth). The adventure begins again at every instant. Enjoy your ride! (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    9 分
  • 14. A fusion of works. The opera model (the Italian case – part 4/4)

    14. A fusion of works. The opera model (the Italian case – part 4/4)
    2022/12/06
    Hybridity and temperance. The coherent fusion of #works (#opera) as the secret way to an object's success. The creation of an object-actor and its meaningful space as a powerful mechanism to create #interest #relevance #authenticity. Not the solution but #elegant solutions. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    8 分
  • 13. Disegno. The aesthetic engineering of an object (the Italian case – part 3/4)

    13. Disegno. The aesthetic engineering of an object (the Italian case – part 3/4)
    2022/11/29
    Disegno/design. The combination of #drawing and #planning, #art and #execution, #vision and #prototyping.. How can an object become a living agent? How do Italian objects become actors in a coherent aesthetic space? Here is the secret #success recipe of Italian #design. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    10 分
  • 12. The creative power of limit (the Italian case – part 2/4)

    12. The creative power of limit (the Italian case – part 2/4)
    2022/11/22
    What is the epistemological value of #limit? Can limited #resources be a stimulus for #imagination? Limit is a powerful force for #innovation in its relation to #zeal (studium) #respect (re-spicere) and #sustainability. Limit as a new #ethics of #work. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    10 分
  • 11. Introduction to Italian entrepreneurship. Where economic meets cultural value (the Italian case – part 1/4)

    11. Introduction to Italian entrepreneurship. Where economic meets cultural value (the Italian case – part 1/4)
    2022/11/15
    How does one produce substantive #innovation? How can #value be both commercial and intellectual? The Italian model of #entrepreneurship can offer an interesting example of #innovative thinking in its constant overlapping of #culture and #economy, #beauty and #production, #arts and #technology. An introduction to Italian #impresa (as both an #enterprise and an #adventure) (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    7 分
  • 10. From impression to long-term relationship (content marketing – part 3/3)

    10. From impression to long-term relationship (content marketing – part 3/3)
    2022/11/08
    What knowledge do we gain on the #web? How do we move from #impression to #relationship? What are the promises and perils of the #digital world? How does our contemporary attitude of asking translate into a quest for genuine and substantive value? #search engine and #socialmedia can be tools for an authentically human adventure? (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    11 分
  • 9. Rapidity and multiplicity of interactions (content marketing – part 2/3)

    9. Rapidity and multiplicity of interactions (content marketing – part 2/3)
    2022/11/01
    What is the value of internet interactions? How is #trust built on the web? Can we inhabit a life in the flat space of a #screen? The purchase funnel and the creation of #followership #loyalty and #virtue. How to create value upon the two key characters of #digitalmarketing (rapidity and multiciplicity of interactions)? (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    7 分
  • 8. Value creation in the digital world (content marketing - part 1/3)

    8. Value creation in the digital world (content marketing - part 1/3)
    2022/10/25
    What is the #internet? Why is #contentmarketing a platform of #value creation? What is the purpose of our hyper-connected age? How do we generate meaningful relations on the #web. An introduction to the third module of the course on #digital marketing as a laboratory of substantive #innovation. (a presentation by Luca Cottini, PhD)

    Thank you for listening. If you are interested in the video version of this presentation, I invite you to check it out the YouTube playlist bit.ly/II_businessofhappiness

    The #businessofhappiness series is part of the “Italian Innovators” project, which aspires to present and discuss cases and models of Italian excellence in entrepreneurship, technology, and culture. I invite you to visit the webpage www.italianinnovators.com to know more about the project and join the newsletter of the show. If you are interested in receiving notification of new episodes, I invite you to subscribe to the YouTube channel bit.ly/italianinnovators Enjoy!
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    5 分