There are many ways to improve relationships with your clients but probably one of the most enjoyable are the cocktail parties, lunches and dinners with them. Many people, however, see them as a way to get free drinks and they are missing out on what hosting and entertaining a client actually means.

In this episode of Killer Media Sales Phillip Tarrant director of Momentum Media, joins Russell Stephenson to talk about the importance of entertaining your clients when hosting a party or event. Phillip mentions that this is an ability and a skillset that needs to be developed, and emphasises the fact that it is not solely about having a couple of drinks with your clients and being friends for a night, but it's about being professional and being mindful of your 'why'.

He also says that as the host in these types of events, you’re the brand ambassador of your business, therefore you have to make sure your clients are having a good experience, and that you understand the benefits of this, and most importantly you do not lose focus of what’s going on , especially if you’re a new media sales person. The pair also talk about the importance of networking in these parties, what’s the objective of them and what it is that you want to achieve in order to control the outcome of these events.

If you want to know more, this episode is definitely a must listen! Tune in now!