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From 2026, the familiar sights of the Tour de France – the epic mountain ranges, fields of sunflowers, Tadej Pogačar riding off into the distance – will remain the same. But for many cycling fans in the UK, the sounds will be very different.

Next year’s Tour, the 25th edition of the race to be shown live on ITV, will also be the final one to be broadcast on free-to-air television in the UK, after it was announced last week that Warner Bros. Discovery and Eurosport have agreed a new exclusive TV rights deal for cycling’s biggest race from 2026 onwards.

On this week’s episode, ITV’s lead cycling commentator Ned Boulting, who’s been working on the race for the channel since 2003, discusses the sad and poignant end of 40 years of the Tour de France on free-to-air British TV, the news of which he discovered while touring his new show, based on the 1923 edition of the race.

Boulting reflects on why ITV’s long association with the race has come to an end, what effect this will have on the Tour’s viewership within the UK, and his own personal relationship with the race.

He also chats about his new show, the ‘Marginal Mystery Tour: 1923 And All That’, which just so happens to celebrate ITV’s coverage of the Tour de France and why he’s crafted a piece of theatre about cycling and the context in which it takes place.

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When it comes to culture war discourse around cycling, things had become a bit quiet lately. Too quiet.

After a brief period of respite following a general election campaign which saw cycling and active travel largely sacrificed on the so-called ‘War on the Motorist’ altar, the political and ideological conflict surrounding riding a bike kicked into gear again this month, with the Telegraph, Iain Duncan Smith, and even Thames Valley Police fanning the culture war flames with questionable public pronouncements.

So, are the cycling culture wars back? And did they ever go away? Transport and sustainability journalist Carlton Reid and the London Cycling Campaign’s Simon Munk join us to ask why and how cycling become embroiled in the culture wars, assess the role of conspiracy theories and motonormativity in hindering cycling projects and policy, and offer up our own (somewhat ambitious) plans to put a stop to the cycling culture war once and for all.

Oh, and maybe review a very cycling-focused chapter of Boris Johnson’s new book…

And in the Week in Cycling, Ryan and Emily ponder what the future holds for Tom Pidcock, after the British star became embroiled in a transfer saga following his very public falling out with the Ineos Grenadiers.

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Over the past five decades, countless promising young riders have been bestowed and burdened with the tag of being the ‘Next Eddy Merckx’. After an unbeatable 2024, Tadej Pogačar is the first to look even remotely close to matching, or even surpassing, Merckx’s until-now untouchable legacy.

Which is why, since that 100km attack in Zurich, the question has raged on in social media debates, live blogs, and on weekend club rides: Is Pogačar the greatest male cyclist we’ve ever seen?

On episode 88 of the road.cc Podcast, Dan and Ryan dissect the GOAT debate, the folly of comparing different eras, and Merckx’s own flip-flopping position on Pogačar’s place in cycling history.

We also break out the stats to assess how Eddy and Tadej stack up against each other at the same age (spoiler – it’s closer than you think), what the current world champion has to do before he retires to compete for GOAT status, and to what extent Pogačar’s swashbuckling, devil-may-care style, and the brutally dominant manner of his victories, compares against other attacking greats such as Fausto Coppi.

In part two, Ryan and road.cc founder Tony are joined by former GCN presenter and developer Cillian Kelly to discuss current cycling media landscape, why it’s changed (and changing), and whether we should be worried about the future. Oh, and why we miss the good old days of countless cycling magazines filling our local newsagents’ shelves.