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Hi and welcome to The Foodie guy dot com....

Thanks for joining us in our Managing with an entrepreneurial

mindset series....this podcast touches on Critical decision making.

our series focuses on Managing with ownership.....this podcast specifically touches on

creating a solid Social media strategy.

Even though I have touched on the benefits of using social media on one of my

previous posts as a follow up I thought to dedicate this article to add additional content on the subject.

……. Chances are …You have

A business presence for your business or Food Service operation on all Social MEDIA…..but how do you keep up with posting fresh content on a consistent basis?

Unless you have enough money in your budget for a social media manager this responsibility will fall on you or one of your already very busy managers.

Following are a few social media strategies to use the web to bring customers into your operation.

1 Invite a food blogger or “food-tographer” with a social media presence to your

restaurant. Ask if you can comp their meal in exchange for them taking photos of your

restaurant and some of your best menu items and use the new exiting photos on your social posts.

2 Share the story behind your restaurant…What is your restaurant or business best known for?

Take a moment to think about that question. As simple or as elaborate as the story may be, social media users love human interest stories.

3 Post upcoming events to Facebook

4 Launch a birthday club – send personalized cards to your best customers.

5 Highlight special holidays – Develop special menus and activities.

6 Ask customers or employees to help design your menu

7 Showcase a local cause – or community needs event.

8 Cross-promote local events & businesses

9 Feed local thought leaders and influencers

10 Share information about restaurant week

11 Share your positive reviews

12 Use Employee testimonials

13 Monitor and share media mentions - Set up Google Alerts fo your restaurant

14 Share special occasions and milestones on your networks

15 Create videos to post on your social media accounts.

16 Create events around Television premieres, finales and special sports events.

17 Create your own Merchandise featuring your operation’s name and Logo

18 Third-party delivery promotion.

19 Pop-up restaurants at local community events.

20 Promote your Green policies and initiatives & develop menus around local sourcing

Coming up with new post ideas is only half the battle when it comes to a good social

media strategy. To stay on top of your social media strategy, I suggest creating a content calendar.

As you start moving to integrate your social media strategy .,I recommend you hire a

social media coach to help you set up a professional social media Platform for your

business.., and to show you how to upload and create daily, Weekly, Monthly content uploads