In this episode of the Designers and Builders Podcast, host Alyssa Olson speaks with Tiffany White from Midcity Design Group about her unique journey into interior design, which began with an MBA and a career in federal contracting. Tiffany discusses the integration of neuroscience into her design process, emphasizing the importance of sensory experiences in creating spaces. She also highlights her commitment to custom furniture and local artistry, as well as her approach to merging architecture with functionality.

The conversation delves into her work in healthcare design, where she aims to create warm, inviting environments, and explores her entrepreneurial mindset in identifying opportunities for innovation in design. Tiffany discusses the integration of sensory elements in design, the importance of building strong client relationships, and her innovative project, the Barn Dominium. She emphasizes the need for collaboration in the design industry and shares insights on her unique design processes and budgeting strategies.

Takeaways

• Tiffany's unconventional journey to interior design, starting with an MBA and federal contracting background, demonstrates how diverse experiences can enhance design expertise.
• Neuroscience plays a crucial role in her design process, helping to understand client preferences and create meaningful sensory experiences in spaces.
• Custom furniture and local artistry are integral to her design philosophy, becoming more prevalent due to supply chain challenges and the desire for unique, personalized spaces.
• Healthcare design should prioritize warmth and invitation over institutional aesthetics, while functionality remains essential, especially in key areas like entryways.
• Building trust with clients through collaboration and understanding their personalities leads to long-term relationships and more successful, innovative design solutions.

Chapters

00:00 Tiffany's Unique Journey to Interior Design

02:56 The Intersection of Neuroscience and Design

06:02 Custom Furniture and Local Artistry

08:52 Integrating Architecture and Functionality

11:57 Exploring Healthcare Design

14:54 Innovative Solutions in Design

17:46 Identifying Opportunities in Design

20:00 Exploring Sensory Design Elements

24:09 Building Client Relationships and Trust

28:00 Innovative Project: The Barn Dominium

34:01 Collaboration and Industry Challenges

38:00 Creative Design Processes and Budgeting

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