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In this episode Mac Cameron, CEO of Spokbee, discusses the challenges and opportunities in mass customization and personalization in the additive manufacturing industry. He highlights the importance of design and the need for talented designers to create customized products. Mac also discusses the hurdles in implementing mass customization, including the consistency and reliability of 3D printed parts and the cost of production. He shares his motivation for working in this space and the potential for AI and software advancements to revolutionize the industry.