Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads.

How can you bridge that divide?

Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares some of her favorite strategies for how to:

• Get sales to see you (the marketing or exhibit manager) as part of their team
• Find the overlap to create the right in-booth talking points
• Design booth activations and experiences that are relevant
• Use lead gathering methods that streamline follow-up

You may not spend a lot of time thinking about vendor selection when it comes to your exhibit or event, but that could cost you.

Having vendor partners you can trust will make your job so much easier. But on the flip side … working with a bad one could spell complete disaster!

Evan Babins knows how to find and build relationships with trusted vendors, and in this episode he shares his expert tips on:

• What to look for in a potential vendor (and what to avoid)
• How to leverage existing vendor relationships
• Why you should consider yourself the quarterback for your exhibit or event
• What to do when things go sideways
• Where to look for great vendors

Ever been the unhappy victim of a slimy sales pitch? (Haven’t we all!)

Want to make sure you never come across that way?

Then you’ll want to take careful notes as you listen to my conversation with sales expert Aleasha Bahr, who believes there’s a much better strategy for those in-booth sales conversations. (Hint: It’s NOT all about selling!)

She’ll guide you step by step how to:

• Seamlessly weave your pitch into the conversation
• Put everything in context for each person
• Handle objections in a totally new way
• Create a more natural follow-up approach