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Welcome to another insightful episode of "Accelerate Your Business Growth." Today, we're thrilled to have Brenda Neckvatal, a two-time best-selling author, award-winning HR professional, and serial entrepreneur featured in prominent publications like Forbes and Fast Company. Brenda is the author of Mission Ready. In this episode, Brenda shares her wealth of experience in crisis management and group dynamics, emphasizing the importance of core values, particularly integrity, and how they drive business success. Brenda discusses common workplace challenges, especially with the newer generations entering the workforce, and highlights the distinction between managing tasks and leading for transformation and innovation. With real-world anecdotes and practical advice, she delves into the significance of clear communication, trust, and the fine line between leadership and management. Brenda also touches on generational shifts in leadership, offering valuable insights into mentoring and developing new leaders. Join us as Brenda Neckvatal offers actionable strategies for effective leadership, conflict resolution, and enhancing emotional intelligence within your team. Plus, don’t miss out on a free resource Brenda provides exclusively for our listeners to tackle interpersonal challenges—available at yo brenda.com. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices