Gary Rodding transformed from aspiring musician to successful business owner by building companies that prioritize trust, quality, and people over aggressive sales tactics. His innovative approaches to sales training, cash flow management, and team building have created sustainable growth for Symphony Concrete Coatings and Symphony Home Improvement.

• Building businesses that prioritize customer education and trust over aggressive sales tactics
• Differentiating through consultative selling in an industry known for pushy tactics
• Hiring people without sales experience to avoid entrenched bad habits
• Using unconventional interview questions like "tell me a joke" to assess character and composure
• Creating a daily cash flow management system to reduce stress and improve planning
• Tracking key metrics like Cost Per Lead Issued (CPLI) and Net Sales Per Lead Issued (NSLI)
• Gaining competitive advantage through transparent pricing and exceptional quality
• Building an elite sales team focused on finding the right solutions for customers
• Using data to drive business decisions while maintaining strong company culture

Visit symphonyconcretecoatings.com or roddickconsultinggroup.com to learn more about Gary's approach to business growth.

Visit profitandgrit.com for the show notes with links.

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🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
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