Want to turn casual shoppers into loyal customers? Get ready for an action-packed episode filled with creative marketing ideas. I’m excited to welcome back Nick McHenry, who is one of my favorite people in the industry and a true friend and partner.

Nick McHenry is the Founder and CEO of OneShop, an all-in-one digital marketing platform designed just for brick-and-mortar retailers. He started his journey on the retail floor in his late teens, where he learned the ins and outs of the industry firsthand.

After spending ten years in wholesale with luxury brands like Giorgio Armani and Philipp Plein, Nick now focuses on helping retailers use digital marketing tools to boost their sales and connect with customers.

Nick knows how to get retailers thinking about what works best for bringing customers through the doors. In today’s conversation, Nick dives into the challenge of bringing customers back into your store, a must-listen topic for every retailer.

[04:58] What automated clienting tell means and why it's important

[07:40] How to stop the scroll on social media

[10:03] The best way to integrate loyalty programs across platforms

[14:25] What did you sell the customer vs. what did you learn about them

[20:03] Smart strategies to keep your customers coming back

[23:43] How to gamify your store with non-spend visits

[28:03] Nick's resilience round

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