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U.S. Shoppers Take Stock

U.S. Shoppers Take Stock

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 Our Thematics and U.S. Economics analysts Michelle Weaver and Arunima Sinha discuss how American consumers are planning to spend as they consider tariffs, inflation and potential new tax policies. Read more insights from Morgan Stanley.----- Transcript -----Michelle Weaver: Welcome to Thoughts on the Market. I'm Michelle Weaver, U.S. Thematic and Equity strategist.Arunima Sinha: And I'm Arunima Sinha from the Global and U.S. Economics Teams.Michelle Weaver: Today – an encouraging update on the U.S. consumer.It's Tuesday, June 3rd at 10am in New York.Arunima, the last couple of months have been challenging not only for global markets, but also for everyday people and for individual households; and we heard pretty mixed information on the consumer throughout earning season. Quite a few different companies highlighted consumers being more choiceful, being more value oriented. All this to say is we're getting a little bit of a mixed message.In your opinion, how healthy is the U.S. consumer right now?Arunima Sinha: So, Michelle, I'm glad we're starting with the sort of up upbeat part of the consumer. The macro data on the consumer has been holding up pretty well so far. In the first quarter of [20]25, consumer spending has actually been running at a similar pace as the first quarter of [20]24. Nominal consumption spending grew 5.5 percent on a year-on-year basis. Goods were up almost 4 percent. Services were up more than 6 percent.So, all of that was good. What our takeaway was that we had a lot of strength in good spending, and that did probably reflect some of the pull forward on the back of tariff news. But that pace of growth suggests that there is an aggregate consumer. They have healthy balance sheets, and they're willing to spend.And then what's driving that consumption growth from our point of view. We think that labor market compensation has been running at a pretty steady pace so far. So more than 5.5 percent quarterly analyzed. PCE inflation has been running at just over 3 percent. And so even though equity markets did see some greater volatility, they didn't seem to impact the consumer at least in the first quarter of data. And so, we've had that consumer in a pretty good shape.But with all of this in the background, we know, tariffs have been in the news, and tariff fears have weighed heavily on consumer sentiment. But then tariff headlines have also become more positive lately, and consumers might be feeling more optimistic. What's your data showing?Michelle Weaver: So that really depends on what data you're looking at. We saw a pretty big rebound in consumer sentiment if you look at the Conference Board survey. But then we saw flat sentiment, when you look at the University of Michigan survey. These two surveys have some different questions in them, different subcomponents.But my favorite way to track consumer sentiment is our own proprietary consumer survey, which did show a pretty big pickup in sentiment towards the economy last month. And we saw sentiment rebound significantly for both conservatives and liberals.So, this wasn't just a matter of one political party, you know, having a change of opinion. Both sides did see an improvement in sentiment. Although consumer sentiment for conservatives improved off a much higher base. The percent of people reporting being very concerned about tariffs also fell this month. We saw that move from 43 percent to 38 percent after the reduction in tariffs on China. So, people are, you know, concerned a little bit less there. And that's been a really big thing people are watching.Arunima Sinha: Feeling better about the news is great. Are they actually planning to spend more?Michelle Weaver: So encouragingly we did also see a big rebound in consumers short term spending outlooks in the survey. 33 percent of consumers expect to spend more next month and 17 percent expect to spend less.So that gives us a net of positive 16 percent. This is in line with the five-year average level we saw there, and up really substantially from last month's reading of 5 percent. So, 5 percent to 16 percent. That's a pretty big improvement.We also saw spending plans rise across all income groups. though we did see the biggest pickup for higher income consumers and that figure moved from 12 percent to 31 percent. Additionally, we saw longer term spending plans – so what people are planning to spend over the next six months – also improve across all the categories we look at.Arunima Sinha: And were there any specific changes about how the consumers were responding to the tariff headlines?Michelle Weaver: Yeah, so people reported pulling forward some purchases, due to fear of tariff driven price increases. So, people were planning for this, similarly to what we saw with companies. They were doing a little bit of stockpiling. Consumers were doing this as well. So, our survey showed that over half of people said they accelerated some purchases over the past ...

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