• Tracksmith with Blair Beckwith
    2024/11/19

    On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.

    Why Tracksmith?
    Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically.
    Tracksmith: www.tracksmith.com

    Research included these sources

    • Tracksmith: www.tracksmith.com/pages/about
    • Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
    • Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
    • Crunchbase: www.crunchbase.com/organization/tracksmith
    • Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
    • Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
    • Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/

    Curated Technology List

    • DatoCMS: www.datocms.com
    • MNTN: www.mountain.com
    • JustUno: www.justuno.com

    Other Sites mentioned

    • How To Pronounce: www.howtopronounce.com/luke-scheybeler
    • Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/

    Connect with Blair:
    www.heymantle.com
    www.linkedin.com/in/blairbeckwith


    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

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    59 分
  • Magic Spoon with Maggie Barnett, Esq
    2024/11/05

    On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and administrative procedures. She also founded ShipHero Fulfillment (LTV) in 2019, growing it to over $80M in revenue.

    Why Magic Spoon?
    Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically.
    Magic Spoon: www.magicspoon.com

    Research included these sources

    • Magic Spoon: www.magicspoon.com/pages/our-story
    • Wirecutter: www.nytimes.com/wirecutter/reviews/magic-spoon-cereal-review
    • Yahoo Finance: www.finance.yahoo.com/news/siddhi-capital-raises-135m-invest-111718550.html?guccounter=1
    • Crunchbase: www.crunchbase.com/organization/magic-spoon/company_financials
    • Forbes: www.forbes.com/sites/daveknox/2023/05/10/how-magic-spoon-brought-innovation-to-the-breakfast-table
    • Modern Retail: www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-months
    • Food Institute: www.foodinstitute.com/focus/85-million-to-the-clearance-bin-is-magic-spoon-done
    • Food Business News: ​​www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortar

    Curated Technology List

    • Segment: www.segment.com
    • Malomo: www.gomalomo.com

    Other Sites mentioned

    • FTID Fraud: www.startops.network/media/startops-guide-to-ftid-fraud
    • Offlimits: www.eatofflimits.com
    • Allulose versus Monk Fruit: www.thebalancednutritionist.com/allulose-vs-monk-fruit/

    Connect with Maggie:
    www.shiphero.com
    www.linkedin.com/in/maggiembarnett

    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

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    55 分
  • Hugimals World with Christina Vanacore
    2024/10/22

    On this episode of Unboxing Ecommerce, James and Jennifer order from Hugimals World with special guest, Christina Vanacore. Christina is a Certified Launch and Business Strategist, who provides launch strategy, identifies hidden opportunities for growth, and helps increase revenue and profits through strategic planning. She has covered everything from product development to marketing and sales strategies to help start and grow businesses and increase revenue and profits.

    Why Hugimals?
    Christina chose Hugimals because since their launch in 2022, they have seen tremendous success and have received incredible press and collaborations but at the time of choosing the brand was a DTC only brand which she personally finds intriquing.
    Hugimals World: www.hugimalsworld.com

    Research included these sources

    • Hugimals World: www.hugimalsworld.com/pages/company
    • Mojo Nation: www.mojo-nation.com/marina-khidekel-on-the-origins-of-her-award-winning-weighted-plush-range-hugimals
    • Time Magazine: www.time.com/collection/best-inventions-2022/6228865/hugimals
    • The Wie Suite: www.thewiesuite.com/post/marina-khidekel-founder-of-hugimals-on-how-to-launch-a-company


    Curated Technology List

    • Faire: www.faire.com
    • Zigpoll: www.zigpoll.com


    Other Sites mentioned

    • Deep Touch Pressure: www.ncbi.nlm.nih.gov/pmc/articles/PMC5612681
    • Benefits of Deep Touch Pressure: www.appliedbehavioranalysisedu.org/what-is-deep-pressure-stimulation
    • Hugimals on QVC: www.youtube.com/watch?v=VK3OxTRcheY
    • Joyful Heart Foundation: www.joyfulheartfoundation.org
    • Ryder's unboxing experience study: https://www.ryder.com/en-us/insights/white-papers/e-comm/2024-ryder-e-commerce-consumer-study
    • J2K Logistics: https://j2kfun-gistics.com


    Connect with Christina:
    www.theproductdoula.com
    www.instagram.com/theproductdoula


    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

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    39 分
  • Vida Bars with Luisa Salcedo
    2024/10/08

    On this episode of Unboxing Ecommerce, James and Jennifer order from Vida Bars with special guest, Luisa Salcedo. Luisa is a seasoned Fractional COO with over a decade of experience in Operations. She specializes in helping purpose-driven CEOs by implementing operational strategies that eliminate chaos, boost revenue, and empower leaders to innovate and thrive. Throughout her career, she has successfully distributed $3 billion in inventory across CPG and e-commerce, working with major retailers like Costco and Kroger.

    Why Vida Bars?
    Luisa chose Vida Bars because they offer a sustainable product, they are Latina owned, and she's been very impressed with their seamless e-commerce experience.
    Vida Bars: www.thevidabars.com

    Research included these sources

    • Vida Bars: www.thevidabars.com/pages/about-us
    • LinkedIn: www.linkedin.com/company/vidabars/about
    • Made in OK: www.madeinoklahoma.net/producer/vida-bars
    • Retail Boss: www.retailboss.co/interview-ana-nunez-founder-vida-bars


    Curated Technology List

    • Shopify: www.shopify.com
    • Revenue Hunt: www.revenuehunt.com
    • Wholesale Guerilla: www.apps.shopify.com/wholesale-gorilla
    • Smile: www.smile.io
    • Tolstoy: www.gotolstoy.com/ecommerce


    Other Sites mentioned

    • Biden-Harris Administration Cracking Down on De Minimis Shipments: https://www.whitehouse.gov/briefing-room/statements-releases/2024/09/13/fact-sheet-biden-harris-administration-announces-new-actions-to-protect-american-consumers-workers-and-businesses-by-cracking-down-on-de-minimis-shipments-with-unsafe-unfairly-traded-products/
    • Lighthouse Score: https://developer.chrome.com/docs/lighthouse/performance/performance-scoring
    • The Body Keeps the Score: https://en.wikipedia.org/wiki/The_Body_Keeps_the_Score
    • Monique Benoit on Unboxing Ecommerce Ep 18
    • Mary Wiegand on Unboxing Ecommerce Ep 16


    Connect with Luisa:
    www.linkedin.com/in/luisasalcedo
    www.theefficiencymaven.com

    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

    続きを読む 一部表示
    44 分
  • Milk Makeup with Tyler DeLarm
    2024/09/24

    On this episode of Unboxing Ecommerce, James and Jennifer order from Milk Makeup with special guest, Tyler DeLarm. Tyler, Head of Demand Generation at Undigital, is a seasoned business leader and marketing consultant with a reputation for guiding successful teams with optimistic kindness. His unique combination of expertise in brand positioning, organizational behavior, and demand generation has been instrumental in adding millions of dollars in annual revenue to multiple companies.

    Why Milk Makeup?
    Tyler chose Milk Makeup because their unboxing experience score was a 7.5 of 10 on Undigital’s guidelines. That is a great score and he believes they have a good story.
    Milk Makeup: www.milkmakeup.com

    Research included these sources

    • Milk Makeup: www.milkmakeup.com/pages/about-us
    • Milk Group: www.milkgroup.com
    • Wikipedia: www.en.wikipedia.org/wiki/Milk_Makeup
    • VMagazine: www.vmagazine.com/article/milk-makeup-founders-on-the-brands-next-chapter


    Curated Technology List

    • Shopify: www.shopify.com
    • Narvar: www.corp.narvar.com
    • Geolocation: www.apps.shopify.com/geolocation
    • Orbe: www.apps.shopify.com/orbe
    • Recharge: www.apps.shopify.com/subscription-payments
    • Eye Return: www.eyereturnmarketing.com
    • Yieldify: www.yieldify.com
    • Wunderkind: www.wunderkind.co


    Other Sites mentioned

    • How musical training affects cognitive development: rhythm, reward and other modulating variables: www.ncbi.nlm.nih.gov/pmc/articles/PMC3957486


    Connect with Tyler:
    www.linkedin.com/in/tylerdelarm
    www.undigital.com

    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

    続きを読む 一部表示
    53 分
  • Outlier with Nima Elyassi-Rad
    2024/09/10

    Welcome to Season Two! On this episode of Unboxing Ecommerce, James and Jennifer order from Outlier NYC ("Outlier") with special guest, Nima Elyassi-Rad. Nima is a technology executive and investor. He currently serves as VP of GTM at Shippo. Previously, he founded a soccer brand, spent time as a VC and put in time as a hip hop radio DJ.

    Why Outlier?
    Nima chose Outlier because they're the only 100% indie/self funded brand that's 100% DTC (never had B&M and never wholesaled), plus 100% focused on quality. They've been in business 16 years and counting.
    Outlier: www.outlier.nyc

    Research included these sources

    • Outlier NYC: www.outlier.nyc/pages/information
    • Outlier NYC LinkedIn Page: www.linkedin.com/company/outlier-tailored-performance
    • Pitchbook: www.pitchbook.com/profiles/company/515198-26#overview
    • Wired: www.wired.com/story/outlier-tech-clothes/
    • Editor Studios: www.editor-studios.com/work/outliernyc


    Curated Technology List

    • Pepperjam (now Partnerize): www.partnerize.com
    • Zonos: www.zonos.com
    • BackInStock: www.backinstock.org
    • Loop Returns: www.loopreturns.com


    Other Sites mentioned

    • Michigan Central Station: www.michigancentral.com/development
    • Courtney Sofiah Yates (photography): www.courtney-yates.com


    Connect with Nima:
    www.linkedin.com/in/nima3rad
    www.goshippo.com/

    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

    続きを読む 一部表示
    50 分
  • Psycho Bunny with Aaron Schwartz
    2024/07/30

    On this last episode of Season One, James and Jennifer order from Psycho Bunny with special guest, Aaron Schwartz. Aaron is the cofounder of Orita.ai and has previously served as President at Loop Returns. He also co-founded Passport Shipping and Modify Watches. Based in the Bay Area, Aaron grew up in Cleveland.

    We will be back for Season Two on September 10, 2024.

    Why Psycho Bunny?
    Aaron chose Psycho Bunny, because he loves their VP IT / Data / Analytics.
    Psycho Bunny: www.psychobunny.com

    Research included these sources

    • Psycho Bunny: https://www.psychobunny.com/pages/about-us
    • Wikipedia: https://en.wikipedia.org/wiki/Psycho_Bunny
    • Forbe’s: https://www.forbes.com/sites/joanverdon/2022/05/23/psycho-bunny-stores-are-multiplying-rapidly-us-locations-to-double-this-year/
    • Peru: https://peru.info/en-us/brand-peru/amigos-del-peru/robert-goldman


    Curated Technology List

    • ABTasty: https://www.abtasty.com/
    • Yotpo: https://www.yotpo.com/
    • Grin: https://grin.co/
    • Saddle Creek Logistics Services: https://www.sclogistics.com/


    Other Sites mentioned

    • See All Reviews” on Psycho Bunny website points to www.example.com


    Connect with Aaron:
    www.linkedin.com/in/aaroncharlesschwartz
    www.Orita.ai


    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

    続きを読む 一部表示
    43 分
  • Alter Eco with Ashley Zager
    2024/07/16

    This week James and Jennifer order from Alter Eco with special guest, Ashley Zager. Ashley cut her teeth in CPG taking The New Primal from a part-time, online beef jerky company to managing 25 skus processed at 7 different co-manufacturers. Since then, at Siddhi Capital she has acted as the VP of Operations for over 45 companies in the past 6 years, touching every aisle of the grocery store and online channels. From warehouse strategy, to product or packaging development, to setting up day to day systems, Ashley has lived and breathed food & beverage supply chain operations.


    Why Alter Eco?
    Chocolate is hard to ship and keep “whole” and unmelted in the warm - hot - summer months. Ashley wanted to test an established brand’s ability to deliver without a mess!
    Alter Eco: www.alterecofoods.com

    Research included these sources

    • Alter Eco: https://www.alterecofoods.com/pages/about
    • Alter Eco Foundation: https://foundation.alterecofoods.com/
    • Crunchbase: https://www.crunchbase.com/organization/alter-eco
    • Food Business Review: https://www.foodbusinessreview.com/alter-eco
    • PR Newswire: https://www.prnewswire.com/news-releases/trek-one-capital-completes-acquisition-of-alter-eco-foods-302051156.html
    • The Good Shopping Guide: https://thegoodshoppingguide.com/brand-directory/alter-eco/


    Curated Technology List

    • Re:amaze: https://www.reamaze.com/


    Other Sites mentioned

    • The New Primal: https://thenewprimal.com/
    • PUR Projet: https://www.pur.co/
    • Trek One Capital: https://trekonecapital.com/
    • Tidio: https://www.tidio.com AI-driven customer service solution
    • Enviro Ice: https://www.peltonshepherd.com/products/terra-temp/


    Connect with Ashley:
    https://www.linkedin.com/in/aezager/
    https://www.siddhicapital.co/

    _______________

    Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

    Connect with James Marks:
    www.linkedin.com/in/jameslmarks
    www.withtrivial.com

    Connect with Jennifer Yates:
    www.linkedin.com/in/jenniferayates
    www.workwithroux.com
    _______________

    Coverart imagined and designed by our friend, Melissa Dettloff
    www.melissadettloff.com

    続きを読む 一部表示
    55 分