Christina Inge is a Technologist for Good. Christina is the founder of Thoughtlight a Digital Agency, in Boston Massachusetts; the author of two bestselling books a b and a and an Instructor, in Professional & Executive Development, for Harvard University Division of Continuing Education.

In this interesting episode, of the Independent Minds Christina explains to host Michael Millward why marketers need to listen to the data.

We have never had as much information about how our customers and potential customers interact with us as their suppliers. Christina explains the different types of data that marketers must have access to and how understanding the different types of data helps marketers to map the customer journey with confidence.

The Independent Minds is made on Zencastr.

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Find out more about both Michael Millward and Christina Inge at Abeceder.co.uk

Travel

Christina Inge is based in Boston Massachusetts, USA.

If you would like to travel the worlds the best place to make your travel arrangements is The Ultimate Travel Club, which is where you can access trade prices for flights, hotels and holidays. Use my offer code ABEC79 to receive a discount on your membership fee.

Matchmaker.fm

Thank you to the team at Matchmaker.fm the introduction to Christina.

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Three the network

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